
Keuka College’s Class of 2013 will receive degrees at the College’s 105th commencement Sunday, May 26.
The ceremony is scheduled to begin at 12:30 p.m. on the Norton Chapel lawn.
Esther Yoder, a 1960 Keuka College graduate and former chair of the Board of Trustees, will deliver the commencement address and receive an honorary Doctor of Humane Letters degree.

Esther Yoder
Yoder, owner of Subway EAY Stores Inc. in Gainesville, Fla., was a member of Keuka’s governing board for the better part of the last 20 years, serving as chair in 2006-07 and vice chair from 2001 to 2006. She is now an emeritus member of the Board.
She chaired the Shaping the Future: One Graduate at a Time campaign, the most prolific fundraising campaign in Keuka history. She is one of only six people in Keuka history to receive the Norton-Blyley Presidential Medallion, which recognizes service to the College “above and beyond an extraordinary high standard,” and is a recipient of the Alumni Association’s Eleanor Judd Wilkes Service to Keuka Award.
Other commencement highlights include talks by Class of 2013 members Reis Cunningham and Martha Walker, and the presentation of the Professor of the Year Award.
In addition, six students from the DRIVE (Diversity, Responsibility, Inclusion, Vision, and Experiential learning) program will receive an Award of Higher Education.
In the program, Keuka College students serve as peer mentors to young adults with intellectual disabilities as they assimilate into the college environment and explore their personal goals.
DRIVE is a collaboration between Keuka College, Penn Yan Central School District, and Yates County ARC.
Commencement day activities will kick off with the baccalaureate service at 9:30 a.m. in Norton Chapel. Sophia Veffer, past president of the Holocaust Resource Center of Buffalo Board of Directors and current executive board member, will deliver the address.
A semester spent a traveling the Atlantic Ocean while visiting countries in Europe and South America, and daily observations of veterinary work garnered the top awards in experiential learning for senior Erica Rusio and freshman Lydia Watkins at the annual Honors Convocation ceremony May 4 at Keuka College.

Erica Ruscio
During the fall semester, Ruscio sailed around the Atlantic Ocean on the MV Explorer, an 836-passenger floating classroom, as part of the Semester at Sea program.
“I went to 12 countries, took classes, attended seminars, navigated through unfamiliar cities and new experiences, and discovered new understandings of what it means to be human. It was the coolest thing I have ever done,” said Ruscio.
It also earned Ruscio, an English major from Rushville, the Upperclass Experiential Learner of the Year Award, which recognizes learning from Field Period, co-curricular involvement, and community service.
Nominated by Allison Schultz, international student adviser in the Center for Global Education, Rusico said she has taken learning far beyond the traditional four-walled classroom.
“As an English major, I love books, but they only tell half of the story,” she said. “The concrete experiences can’t be replicated, and can’t be doubled in a book.”
Ruscio said Keuka College and the Semester at Sea program share the same philosophy when it comes to learning: you learn more by doing.
For example, Ruscio said she didn’t just read in a book what South Africa was like, “I explored it myself and made friends there. I didn’t just see a picture of the native people of the Amazon; I spent the night in the jungle with them. I didn’t just read a statistic about poverty in Latin America; I played with the kids in the Argentine slums.”
Ruscio said that she now has more faith in the opportunity to try, take chances, make mistakes, and try again.
“Experiential learning, which embraces the whole person, is what I received from Keuka College and the Semester at Sea program,” she said. “I haven’t just ‘done’ this experience, I’ve become it.”
An active participant in the College’s Arion Players Drama Club and the Women’s Center Advocacy Club, Ruscio also serves as a TeamWorks! facilitator, editor of Red Jacket, and is a writing tutor. She also lends her time and talents to the Literacy Volunteers of Ontario and Yates Counties.

Lydia Watkins
Watkins’ January Field Period at Southtown Veterinary Hospital in Montrose, Pa., solidified her career choice.
The Field Period also helped earn Watkins, a biomedical major from Springville, Pa., the Freshman Experiential Learner of the Year Award. The award recognizes learning from Field Period, co-curricular involvement, and community service.
Watkins, who has known since she was 10 that she wanted to be a large animal veterinarian, was nominated for the award by Andy Robak, assistant professor of chemistry.
“I nominated Lydia because she had a great first Field Period,” said Robak. “She had her first experience working in a small animal veterinary clinic, and built relationships with the people with whom she was working.”
And while the vets at Southtown Veterinary Hospital care for small animals, Watkins still “learned a lot of information about the veterinary field, and I cannot wait to have the V.M.D. in front of my name. By watching the vets, I expanded my knowledge and fine tuned my interests.”
Watkins was able to watch several procedures, including spays, neuters, ACL repair, bone surgery, and a splenectomy. Shortly after her Field Period ended, she was hired as a veterinary assistant. Watkins will work weekends, summers, and other times when classes are not in session.
Watkins said she “loved my Field Period, and now my job, but I still want to work with cows.”
Said Robak: “A lot of students will do similar Field Periods in vet offices, but rarely does it end up in a great relationship like she found. Lydia is also an excellent student, excelling in sophomore chemistry as a freshman, and is well on her way to veterinary school when she graduates.”
Junior Kat Andonucci helped put Keuka on the scientific map last fall after her year-long independent study, a photographic portfolio of various chemical elements and experiments, became an art show in Lightner Gallery, was presented to regional chemists, and landed in a national scientific magazine.

Andonucci paints the symbol for lead.
Now, Andonucci has reteamed with Dr. Andrew Robak, associate professor of chemistry, to conduct a new artistic study of some 11 elements of the Periodic Table, creating the letter code for each scientific element with a paint created from the element itself.

Lead in powder form, which Andonucci used to make the paint for the symbol (Pb).
“The overall image is an abstract kind of 3-D Periodic Table and we want it to serve as a permanent reference source in a classroom or lab—it will be a huge art piece,” said the junior visual and verbal art major from Chestertown (near Lake George).

They symbol for carbon, painted with ... carbon.
Using stand-alone 12×12 canvas squares painted with each element, Andonucci will arrange them to hang so that some of the squares appear to be raised and some depressed, creating a more dynamic artwork.

Carbon in particle form.
While some elements, such as arsenic or mercury, would be dangerous to paint with, others, such as barium sulfate, iron oxide, and cadmium have been created already and painted, she said. For example, titanium has been mixed with linseed oil to create the scientific code letters (Ti) for that element on the table.
According to Robak, all of the pigments Andonucci used to paint the periodic table symbols contain the elements, but are not made from the pure elements. For example, the cadmium pigment utilized a cadmium compound, while the titanium pigment was made from titanium oxide, which is used to make all modern white paints

Egyptian blue in solid form.
Granted, Andonucci has run into a few challenges, such as the three attempts to create the synthetic pigment Egyptian blue, which will be used to represent copper in the table. Historically, pigments were derived from naturally occurring minerals and/or plants. While Egyptian blue was one of the first synthetic pigments made in history, the age of the product and process made it hard to track down anything resembling a specific recipe over the Internet.
“It was on Wikipedia and it wasn’t exact measurements, just percentages, so it was hard to get it exactly right,” she explained. Directions suggested a mixture of sand, natron and copper oxide be baked in an 800 to 900-degree kiln over three to four days. “The first time we [tried,] the oven got above 900 degrees and fried it and it came out black and actually charred. It was a lot of trial and error. We’re up to our third try, but I may try again because it’s not as blue as I wanted it to be.”

Egyptian blue in powder form.
To support her creative work, Andonucci received a $500 Academic Excellence Initiatives grant from the Office of Academic Affairs. Last year, her Art of Chemistry project was also funded $560 from the same competitive grant process.
In September, the Art of Chemistry exhibit was formally presented to members of the Corning Section of the American Chemical Society (ACS) by Robak, who commissioned Andonucci for the project. In addition to the American Chemical Society, Andonucci and Robak’s work drew the attention of Chemical & Engineering News in Washington, D.C., which published a story on the exhibit in its Oct. 1 issue and website.
By Brie Deacon
The former Oneida Area Arts Council (OAAC) recently adopted a marketing plan developed by Keuka College’s Utica-area graduate students that included, among other things, a name change to Oneida Performing Arts (OPA).
The students spent the six-week course researching, developing, and strategizing a new look for OPA. They worked in teams and used local resources, historical documents, and current market trends to devise a new logo, ideas for performance offerings, and different forms of communication—all geared toward expanding its patron base. Throughout the process, the class urged OPA board members to get out of their comfort zone and look for new venues and ideas that would bring the organization into the future.
The non-profit organization was contacted last year by Kim Deruby, adjunct instructor of marketing, who hoped it would serve as a live case study for her class.
Brian M. Carroll, president of OPA, said the organization had been struggling over the years to transition its brand to a more relevant, sustainable market.
“We decided that we could use some help from young professionals who could look at our 50-year history and make suggestions on how to keep the base we have but attract younger people as well. The suggestions we’ve gotten [correspond to] what other bigger organizations who have full-time marketing employees [receive],” he said.

Students who developed the marketing plan and members of the OPA Board.
Deruby said the course curriculum calls for students “to understand a current marketing issue or deficiency, to create a marketing strategy, produce tangible results, and provide insight, guidance, and expertise to the organization,” so the OPA project was an excellent fit and provided students with invaluable real-world experience.
As part of this in-depth, hands-on assignment, the class came up with rebranding ideas that included a new logo, a hand-rendered design by local advertising consultant and Keuka adjunct instructor Cookie Caloia, who conceptualized the students’ rebranding vision.
Other initiatives introduced by the students were performances that would appeal to a younger crowd, electronic press releases, new flyers and print materials, and a summer dinner theater experience at a local restaurant, scheduled Aug. 8. The class also recommended OPA offer a Mother’s Day matinee, which debuted May 12, and no longer offer shows during the winter months when many of their patrons are away.
In terms of the name change, Carroll said Oneida Performing Arts “is much easier for the consumer to understand.”
“We truly hope these ideas will not only help to get their name out there in the community, but also help to create a general interest from a wider range of age groups,” said student Ryan Blehar, who resides in Verona.
“I am very impressed with all of our accomplishments within our cohort and I have no doubt that everyone is more effective professionally and personally as a result of this project,” said John Prendergast, cohort representative and resident of Utica.
Keuka’s 18-month Master of Science in management degree program is part of the Accelerated Studies for Adults Program (ASAP). Classes meet weekly at Mohawk Valley Community College.
Students who enrolled in Assistant Professor of English Jennie Joiner’s Traditions of Literature course this spring expected to delve into a collection of works set in New York state.
What they didn’t expect was an Empire State history lesson.
The running joke in class is that maps are now a regular part of Joiner’s routine, as students traverse a literary route from east to west across the state, exploring different regions of New York in works that include Washington Irving’s The Legend of Sleepy Hollow, James Fenimore Cooper’s The Pioneers, the Erie Canal Reader, 1790-1950, and Walter Edmonds’ Rome Haul.
Joiner acknowledged that her dependence on maps has been to emphasize that New York was the only state with geography sufficient for construction of the Erie Canal, and with the canal, linked the Great Lakes to the Atlantic Ocean, bringing commerce and other boons of civilization further west.
“You think the biggest thing that happened to the state was New York City, or you’d think New York City was the heart of the state, but it’s not. The Erie Canal was. I’m not from here so it’s interesting to know,” said junior Annie Smith, a New Jersey native. “I never heard of the Erie Canal, so to see how much went on during the Erie Canal [era] and now in the 21st century … We wouldn’t have Auburn, Geneva, and all those places if it wasn’t for the canal. It played a major part in what’s 20 miles north of us and east or west.”
Sophomore Marie Cozzi calls Long Island home, and said she never realized how much history was prevalent in Upstate and Western New York.

Marie Cozzi pores over historic images of Niagara Falls in a book Joiner passed around the classroom.
“Reading through the stuff, it’s cool to see how the history is [represented] in the novels. I never thought there would be a history of Upstate New York in the books. One thing leads to the next. They all relate to the other.” (more…)

By Dr. Sander A. Diamond, Professor of History
At approximately 8:50 a.m. on Sept. 11, 2001, the first of two planes slammed into the World Trade Center. The Age of Terrorism had arrived on our shores. On April 15, we were once again reminded that despite our best efforts to insulate ourselves from terrorism, we live in an age where our safety is conditional.
The perpetrators of the Boston attack, brothers Tamerlan and Dzhokhar Tsarnaev, were born in Chechnya, which is located in the North Caucasus region of the Russian Federation. Exactly when and why the older brother, Tamerlan, became a terrorist is a key element in the investigation. What we do know is Chechnya and Dagestan are the epicenters of Islamic Jihadism in the region. Their geography places them closer to Tehran than Moscow to the far north. During the Second World War, when the fate of Russia was conditional and the Battle of Stalingrad was raging in the winter of 1942-43, Moscow alleged that some in Chechnya were on the wrong side. Their punishment was collective. Stalin uprooted them and shipped them to Siberia only to return in the 1950s. Decades later, when the USSR imploded, Chechnya attempted to leave the Russian Federation and an insurrection was put down with the full might of the Russian military. Chechnya terrorists responded by blowing up a subway train in Moscow while the so-called Black Widows seized a theater with 800 people in it and threatened to blow it up.
Meanwhile, in the years that followed, some of the people of Chechnya and Dagestan have turned to Islamic extremism. Perhaps Tamerlan was predisposed to the Jihadist mindset before he arrived on our shores, concluding that however different Russia and the United States are, they share a common hatred of Muslims. Others suspect he was in contact with the Islamic extremists and was, in the words of the FBI, radicalized during a six- or seven-month stay in the region not long ago. We also know that his computer is filled with materials downloaded from radical Islamic sites, so perhaps he and his brother were radicalized on the web. Whatever the case, one does not become a terrorist overnight.
By the same token, terrorist acts are not spur-of-the-moment decisions. In the case of the Boston bombers, they bought fireworks, dismantled them and used the black powder to build bombs. They also planned to use pipe bombs in Times Square. For seasoned terrorist organizations such as al-Qaeda with its numerous so-called franchises, leaders place a high value on bleeding their victims in the financial sense. For bin Laden and his cohorts, Sept. 11 was a nickel-and-dime operation. What we have spent repairing the damage and trying to protect ourselves for future attacks is beyond comprehension. The Tsarnaev brothers spent perhaps $200 building the bombs. When the cost of finding them, the commerce lost in Boston for several days, and the hospital bills are finally added, the total will be staggering. Given the cost of health care, the $20 million fund that has been established to help cover hospital expenses for those injured may be peanuts, barely making a dent in the final tally. For many of the survivors, the costs of restoring their health over a lifetime will also be staggering. As for the coming trial of the younger brother, the cost will be in the millions.
What appears to link all terrorists is a deep hatred of their perceived enemies and what they represent. For them, killing is a perfectly rational act in keeping with their religious or ideological beliefs. Their victims, not them, are the incarnation of evil.
Bridgett Rosato is a busy mother of three, a mediator for the 10-county Center for Dispute Settlement, and a volunteer with the Ontario County Jail.
She’s also an award-winning social work student in the Accelerated Studies for Adults Program (ASAP) at Keuka College.

Rosato, center, with her three children
The Canandaigua resident was named one of six student Social Workers of the Year at a regional chapter event for the National Association of Social Workers. The NASW award recognizes social work students in the New York State Chapter’s Genesee Valley Division who have made significant contributions in the field.
Stephanie Craig, associate professor and chair of the Division of Social Work, said Rosato “is an amazing student and person. She represents the profession very well.”
A desire to help people is what drives Rosato to work toward prevention of some of the personal experiences she went through as a child. (more…)

Mike McKenzie's grandfather took this photo of a dust storm bearing down on Manter, Kan.
Mike McKenzie couldn’t figure out why his mother never returned to her childhood home in western Kansas.
“My brother and I tried numerous times to get her to go back,” said McKenzie, associate professor of philosophy and religion. “We thought it would be fun for to see the place and some of her friends. I just didn’t get it.”
He got it after making the trek to Johnson, Kan., himself.
“It’s an utterly exposed place,” recalled McKenzie. “You’re exposed to winds and weather on all four sides.”
And that made life tough for Maxine Carter, her mother; father, who was a wheat farmer; and sister—especially in the 1930s when the Dust Bowl, a period of severe dust storms, caused major ecological and agricultural damage on the Southern plains.
The Dust Bowl lasted 10 years and made activities typically taken for granted—breathing and eating—a challenge. Children wore dust masks and women hung wet sheets over windows to keep the dust out of their homes. Crops were blown away.
So powerful were these rolling waves of dust they would “obliterate the sun,” recalled McKenzie’s mother.
And it wasn’t just dust storms that the young Maxine Carter was forced to survive. Tornadoes, ice storms, and blizzards would “force kids into storm cellars and they wouldn’t know if their farm or home was still standing until they came out,” said McKenzie.
Maxine Carter was born in 1922 and moved to Oregon in 1936. She will never return to Johnson or Manter, Kan., where her family lived before heading to the Pacific Northwest. And her son now understands why.

Maxine Carter and her family lived in this house in Johnson, Kan., before moving to Oregon. The photo was taken from an upper floor at the old Stone School, the only point of elevation in the town.
“My mother had a good home life growing up but a scary place,” he said. “I understand why she doesn’t have fond memories of her early life in Kansas.”
While acknowledging the highly personal nature of this story, McKenzie saw it has a perfect fit for his Environmental Ethics class that he his teaching this semester.
“The Dust Bowl is the greatest environmental disaster in this country’s history, and I decided to do a large segment on it in my class,” he said. “I couldn’t bring my students to Kansas so I am bringing Kansas to them.”
McKenzie teamed with Troy Cusson, instructional design manager in the Wertman Office of Distance Education (WODE), to create a video that features an interview McKenzie did with his mother in January as well as photos his grandfather took in western Kansas in the 1930s.
And, he partnered with John Locke, director of instructional design and multidisciplinary studies in WODE, to construct a Dust Bowl exhibit in a Lightner Library display case.
“Students and others will see artifacts from the Dust Bowl and the display case itself looks like a farmer’s cabin from the 1930s,” said McKenzie. “There is even some actual Kansas dust.”
One of Locke’s biggest challenges was to find a way for people to view the video (it runs on a loop and headphones are available for listening) without impinging on the “rustic” quality of the display. So, he built cabinet and gave it a “rough finish to create an aged look.”
He also created a “window into a dust storm” by backlighting an image of a 1930s dust storm.
“John did a terrific job of bringing 1930s Kansas to life,” said McKenzie.
To further enhance his students’ knowledge of the Dust Bowl, McKenzie is planning a field trip to nearby Hunt Country Vineyards “to see how a modern farmer (Art Hunt) employs sustainability in his day- to-day operations. The class will engage in some hands-on activities and get to see good farming practices put into use, as contrasted with those on the high plains of the 1930s that helped spawn the Dust Bowl.”
Finally, McKenzie recently screened Ken Burns’ The Dust Bowl.
“Everyone loves stories,” said McKenzie. “Ken Burns tells a story and that is what we did. It’s a story about my mom. It’s personal, but at the same time it’s educational.”

Prior to delivering the 25th Annual Carl and Fanny Fribolin Lecture, Dr. Andrew Delbanco conducted a Q&A session with faculty, staff, students, and the media. Members of the Tabula Rasa student organization helped organize the session, including Ross Gleason and Sarah Marquart. (Photo by Stephanie Lockhart '15)
One of the College’s enduring traditions, May Day Weekend, got off to an auspicious start with a talk by Dr. Andrew Delbanco, recipient of the 2011 National Humanities Medal, Friday night (May 3).
Delbanco delivered the 25thAnnual Carl and Fanny Fribolin Lecture after conducting a Q&A session with students, faculty, staff, and the media earlier in the day.
The lecture series carries the names of Geneva resident Carl Fribolin, an emeritus member of the College’s Board of Trustees and recipient of an honorary Doctor of Humane Letters degree in 2004, and his late wife.
College President Dr. Jorge L. Díaz-Herrera thanked Fribolin for his longtime support of the series and wished him an early happy birthday. Fribolin will celebrate No. 95 next month.

College President Jorge L. Díaz-Herrera congratulates Jeremy Hourihan '08, who recieved the Recent Graduate Award, and Juanita Rotz Hawkins '67, who received the Professional Achievement Award during Honors Convocation (May 4). (Photo by Stephanie Lockhart '15)
Delbanco is Mendelson Family Chair of American Studies and Julian Clarence Levi Professor in the Humanities at Columbia University. He was awarded the 2011 National Humanities Medal by President Barack Obama “for his writing that spans the literature of Melville and Emerson to contemporary issues in higher education.”
May Day Weekend activities will continue through Sunday.To view the full schedule of events, go to: http://life.keuka.edu/files/2013/04/2013_May-Day-Schedule-1.pdf
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