Keuka College has received approval from the New York State Department of Education to offer a major in art and design beginning in the fall 2013 semester.
The major is geared toward students interested in design, visual expression, and digital communication.
Keuka’s program provides “practical, career-entered advising and experiences” that a recent national report on education in the arts recommends, “including a first-year introduction to the principles and practices of building a professional portfolio and a stand-alone, upper-level seminar focused on “Art in the World,”’ said Doug Richards, professor of English and chair of the Division of Humanities and Fine Arts.
“While fostering creative development and personal expression, the major provides the skills and experiences essential for success in the field of design and visual communication. The program’s enhanced emphasis on digital media and graphic design will open up cutting edge opportunities for students as they transition to the workforce or advanced study,” said Richards.
Students may choose to pursue a stand-alone, core-major program in art and design, or an art and design major with any of the following concentrations: advertising/marketing, communication, digital graphic design, small business/entrepreneurship, studio art, theatre arts, and verbal arts.
“The new program has more of a design influence, and reflects that there is more interest in digital media,” said Melissa Newcomb, assistant professor of art. “However, students will not be limited to design, and will learn layout, digital publishing and how to build their portfolios.”
As the “artistic community” at Keuka grows, Newcomb believes there will be more opportunities for students to share their work on campus, build their portfolios, and enhance their marketable skills.
Added Newcomb: “Ever since I arrived at Keuka, I’ve had this big dream of where I want to take the art program. I feel very good about where it is going.”
To explore any of Keuka’s academic programs, request more information.