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Learning Internet Marketing from a Pro

Director of Instructional Design John Locke doesn’t teach Internet Marketing, he preaches it.

Former co-owner of an internet marketing company, Locke leveraged new media to help many businesses and not-for-profits raise awareness, increase brand recognition, and convert prospects into loyal customers.

“However, Keuka students are taught to be critical thinkers and the first question they should ask is whether the results I delivered were typical or an exception? Can those results be duplicated, and if so, how? After all, I have been out of ‘the game’ for over five years— that’s a lifetime on the Web.”

Enter actor, producer, and marketing consultant Jodie Bentley by way of Keuka’s Information Technology Services (ITS) and the video conferencing application Adobe Connect. A project to wire Jephson 104 for video was completed just in time to transport Bentley from her Manhattan office to Locke’s 8 a.m. class.

“Jodie has a connection to our area,” said Locke. “She appeared on stage at Bristol Valley Theater in Naples when she was starting out some years back.”

Since then, Bentley has appeared in nationally televised commercials for Eggland’s Best, HBO, Carmax, and Ritz Crackers, to name a few. She also had a role in the daytime drama As the World Turns and the popular Web series Happy Cancer Chick.

As an actor, she cultivated years of experience in targeted branding, successful sales tactics, and outside-the-box marketing strategies in order to compete with the saturated film and theatrical market in Manhattan. As a result, Bentley branched out to build her own highly successful sales and marketing company, The Savvy Actor, from the ground up.

“Through her company, she leverages success in the business of acting, and her keen eye and savvy gift for helping other actors achieve their own goals,” said Locke. “In just five years, The Savvy Actor has worked with more than 1,000 clients across the country and internationally who have booked Broadway shows, national commercials and print campaigns, signed with agents and gotten through otherwise shut doors over and over again.”

Bentley’s company regularly leads seminars and workshops for universities and professional acting schools including New York University, Baldwin Wallace, University of California— Irvine, The York Theatre, Pace University, The Network, and Weist Barron, as well as the Actor’s Equity Association and Screen Actor’s Guild (SAG).

“Her latest venture,” said Locke, “provides another excellent example of the power of internet marketing. The Program is a science fiction script that Bentley and writer Nathan Reid are producing as a short film. They have already signed on some big names, including stunt coordinator Matthew Lorenceau, who won a SAG award for his work on Spiderman 4; David Holden, the music composer from Transformers; and Jason Montgomery, associate casting director on X-Men, First Class, and 127 Hours.”

Their primary goal, according to their Kickstarter.com fundraising page, “is for [this film] to be used as a marketing tool to get the filmmakers access and recognition at all the top movie studios and production companies.”

“Judging by Jodie’s marketing track record and the quality of Nathan’s work to date,” said Locke, “there is little doubt they will succeed, and my students will someday be able to say, ‘I remember when she talked to our class.’”

Bentley took it a step further, commenting after a Q&A session with the students: “With the intelligent questions this Keuka College class asked, I expect some great marketers to emerge.”

Perhaps one of them will market one of Bentley’s future Hollywood projects.

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