Editor’s Note: This is the fourth in a series of profiles on new, full-time faculty members who have joined the Keuka community.
Assistant Professor of Communication Studies Enid Bryant is a firm believer in hands-on learning.
That’s one reason the newest full-time faculty member in the Division of Humanities and Fine Arts likes teaching at Keuka College.
“The College’s mission seems to mesh well with my teaching style, so the experiential learning aspect of the College ties in nicely with my goals as an educator,” said Bryant, who teaches sections of media writing, digital publishing, and English 110.
A journalism and communications graduate from the University of Florida in Gainesville, Bryant received her Master of Arts degree in media, culture, and communication from the University of London (England). She taught part time at both Monroe Community College and St. John Fisher College before coming to Keuka.
“I love working with young communication professionals because they are inspiring to watch, and because I can see how dedicated and passionate they are about what they do,” says Bryant.
According to Bryant, today’s communication students have to be nimble.
“As the industry continues to change, the students have to be faster at adapting to those changes,” she said. “It is important to be well-rounded, and you have to walk away with the skills to write, take and edit video and photography, post stories to myriad websites, and learn as much as you can—even if it means stepping out of your comfort zone.”
But communication students have a great advantage over other students, says Bryant, “because they have something tangible to show, be it a magazine, newspaper clip, website or advertisement. The students have to know how to produce content in multiple ways.”
Bryant knows firsthand how that content can be produced. She served as editor in chief of Next Step Publishing in Victor, where she managed online content as well as the production of five glossy magazines a year. In addition, she was a news reporter, custom content editor, young audience editor, and young professionals editor at the Rochester Democrat & Chronicle, where she also served as a mentor in the RocEd college internship program.
“News writing is my passion,” said Bryant. “Writing is my forte, but I have also served as a magazine editor and webmaster, and I am familiar with specialty printing. As the industry has evolved, I have been more interested in the web portion of news, and I will translate that into the classroom.”
One project Bryant assigned her media writing class was to have the students talk with someone in their 60s, 70s or 80s about their media usage, and how their usage has changed with technology.
“In order to learn the industry, you must learn its history,” said Bryant. “This assignment helped me turn what could have been a ‘boring’ lecture into something much more interesting.”
In her digital publishing class, Bryant uses the Adobe book Classroom in a Book, because “the focus is on good design and use of that design, and some of the students are already familiar with the InDesign program,” she said. “The book makes the class completely hands-on and easy to navigate.”
Another assignment Bryant gave her students was to bring a professionally designed flyer into class. They talked about its good points and how to make the not-so-good points better.
“It’s some savvy fun, and I think we’ll create some really cool things this semester,” she said.
Added Bryant: “I want my students to know my door is always open for them to talk with me. I’ve had a smooth transition, and the students have been warm and receptive. I am excited to be here.”
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