At the conclusion of the 2015-2016 season, Keuka College will stop using the athletics nickname “Wolfpack.” At the start of next season, the College’s teams will be recognized as the “Wolves.” The change comes after legal pressure from North Carolina State University. The College’s mascot will remain the same, as will the wolf head image and much of the Keuka College athletics logos.
The Keuka College athletics nickname “Wolfpack” came about as a result of student recommendation after the student body came together in a powerful group to clean up after a serious flood hit and severely damaged the area.
However, several months ago, North Carolina State sent Keuka College an official request to stop using that nickname, claiming an infringement upon NC State’s trademark.
Many athletics teams co-exist with the same trademarked nickname, which is legally possible because the litmus test is whether there was a likelihood of consumer confusion between the two marks.
“No one could reasonably confuse Keuka College with NC State given the significant differences in our schools— from our size, to our division, to our colors,” said Dr. Jorge L. Díaz-Herrera, president of Keuka College. “While NC State may be willing to spend their monetary resources on legal challenges at a time when the very value of higher education is being called into question, Keuka College is not.”
Keuka College is a small, private liberal arts college located on the shores of Keuka Lake in New York’s Finger Lakes region. The College offers a broad spectrum of programs in education, business, social sciences, health and human services, math and science, and the humanities and fine arts. The home campus hosts nearly 1,000 undergraduate and 60 graduate students, while an additional 900 students earn Keuka College degrees at branch campuses and partner sites throughout New York state.
Robert Schick, chair of the Keuka College Board of Trustees and president of the Lyons National Bank, will accept a $168,351 check on behalf of the College for energy and conversation measures undertaken in campus facilities. He will accept the check during the College’s June 24 Board of Trustees meeting.
The measures are part of a $4 million campus-wide modernization project that will reduce Keuka College’s environmental impact while increasing the productivity and comfort of students, faculty, staff, and guests to the campus. The upgrades will leverage new technology, including LED lighting and adaptive energy management strategies, and ultimately reduce Keuka College’s operational expenses by more than $6 million over 20 years.
As a result of the project’s plans, the College has earned the $168,351 efficiency rebate provided by the New York State Energy Research & Development Authority (NYSERDA).
“Environmental sustainability is an important component of Keuka College’s long-range strategic plan,” said Dr. Jorge L. Díaz-Herrera, president of Keuka College. “We are committed to investments in sustainable technologies, and this project will reduce the main campus’ carbon footprint by more than 14 percent each year.”
“The 14 percent reduction is equivalent to 709 metric tons of CO2, the same emitted by more than 79,700 gallons of gasoline,” added Jerry Hiller, vice president for finance and administration.
Keuka College’s leadership team evaluated numerous investment options, ultimately selecting the best blend of financial and technical performance. Funding for the project was obtained through a financing program through the U.S. Department of Agriculture’s (USDA) Rural Development assistance program.
The project will be delivered by Trane and includes new natural gas-fired heating plants to service 12 buildings, several high-efficiency heating, ventilating, air conditioning (HVAC) systems, exterior LED lighting, complete renovation of Harrington Hall’s comfort systems and a comprehensive, web-based energy management platform to maximize performance and efficiency.
Keuka College President Jorge L. Díaz-Herrera announced on Monday two new community-based scholarship packages. The scholarships are in honor of the College’s 125th anniversary and pay homage to Keuka College’s century-old reputation as a pillar of community and regional service, empowerment, and engagement.
The “Back to Business” scholarship aims to combat unemployment in Yates County and the counties surrounding Keuka College, including Steuben, Schuyler, Seneca, Livingston, Ontario, Monroe, and Wayne. All accepted applicants to the College’s on-campus Master of Science in Management (MSM) program from these counties will automatically receive the scholarship, valued at $15,500. Keuka College’s accelerated MSM program, which was recently ranked by The Financial Engineer among the top 50 in the United States, enables students to earn a graduate degree in business in ten months of intensive, full-time study on the College’s Keuka Park campus.
“In this current job market, management graduate degree holders are almost 20 percent less likely to be unemployed than those who have only a bachelor’s degree,” said Dr. Daniel Robeson, chair of the Division of Business and Management and director of the College’s Center for Business Analytics and Health Informatics. “And those with a graduate degree in management will enjoy approximately $12,000 more in gross salary annually over the course of one’s life…. that translates to an extra $1,000 per month.”
The second scholarship program, developed in conjunction with the Hillside Family of Agencies, provides two $22,000 scholarships each year to students who are involved in the Hillside Work-Scholarship Connection and are interested in four years of undergraduate study on Keuka College’s Keuka Park campus.
“At the White House College Opportunity Day of Action in December, much of my time was spent talking with presidents from other colleges and universities about ways in which we can make higher education more accessible,” said President Díaz-Herrera. “Community partnerships, such as the one we’re announcing today with Hillside, are one of the many ways in which Keuka College is showing our commitment to accessible, affordable private education.”
Keuka College is a member of the Yes We Must Coalition, a consortium of institutions of higher learning striving to increase degree attainment of low-income students and students from underrepresented populations. Combined, the 36 member institutions will produce an additional 3,200 graduates by 2025.
Those who are interested in learning more about these scholarship programs are encouraged to contact the College’s Office of Admissions at (315) 279-5254 or emailing firstname.lastname@example.org. Information is also available online at www.keuka.edu.
Robert “Skip” Sherman, head baseball coach at Genesee Community College (GCC) in Batavia, received the Keuka College/GCC Joint Presidential Scholarship in a ceremony at GCC on Friday, Feb. 6.
Sherman, who lives in Holley with his wife and young children, will begin pursuit of a Master of Science degree in management (MSM) this spring through Keuka College’s Accelerated Studies for Adults Program (ASAP).
Dr. James M. Sunser, president of GCC, and Dr. Jorge L. Díaz-Herrera, president of Keuka College, selected Sherman for the award.
“The goal of providing opportunities for continued academic success is one that GCC and Keuka College proudly share,” Sunser said. “I can think of no better candidate for a scholarship to pursue a Master of Science in management through Keuka College than our own Skip Sherman. I trust Skip will not only be a dedicated student, but with his background and experience, I am confident he will help make a lively and spirited classroom cohort.”
Aside from his role as head baseball coach, Sherman also leads GCC’s academic mentoring program for student-athletes. As a head baseball coach, Sherman has enjoyed many successful seasons with more than 350 wins, but says that the greatest successes of his career have occurred off the field.
“My position is rewarding because I have an impact on the students’ success in the classroom, and their athletic and academic experiences help them be career ready,” he said. “Sixty-eight of my student-athletes have had the opportunity to continue to four-year institutions with a baseball scholarship.”
Leadership and service are core components of Keuka College’s MSM program, which was recently ranked as one of the top 50 MSM programs in the country by The Financial Engineer. Candidates are evaluated for admission based on, among other things, their prior academic experience, volunteer and community service history, and leadership potential.
Sherman’s résumé includes oversight of an impressive number of community outreach programs, including a youth baseball camp and a Kid’s Night program that has hosted more than 9,000 children in nine years.
“This award is an outstanding opportunity, and I am excited to give back everything this master’s program has to offer while working at GCC,” he said.
Keuka College’s MSM program is offered at nearly a dozen partner locations across western New York, including GCC’s Batavia campus. The program features a rigorous accelerated format designed for working professionals, allowing them to earn their degree in 18 months. For more information, visit www.keuka.edu/asap.
Keuka College President Jorge L. Díaz-Herrera, along with a select number of other invited college presidents and higher education leaders, will today (Dec. 4) join President Obama, the First Lady, and Vice President Biden to announce new actions to help more students prepare for and graduate from college.
The White House College Opportunity Day of Action helps to support President Obama’s commitment to partner with colleges and universities, business leaders, and nonprofits to support students across the country to help our nation reach its goal of leading the world in college attainment.
The summit—which will include remarks from U.S. Secretary of Education Arne Duncan, President Obama, the First Lady, and Vice President Biden—begins at 9 a.m. and will be available for live streaming.
Participants invited to the White House will commit to new action in one of four areas: improving degree completion, creating partnerships that encourage college-going, training high school counselors as part of the First Lady’s Reach Higher initiative, and increasing the number of college graduates in the fields of science, technology, engineering, and mathematics.
As a member of the Yes We Must Coalition, Keuka College has made its commitment to making the dream of achieving a higher education a reality for more students than ever before.
“Everyone, certainly society as a whole, benefits from greater access to higher education. To maintain America’s leadership role and continue our long history of technological innovation, a college education must be available to all who are willing to achieve one,” said Díaz-Herrera.
The Yes We Must Coalition is a three-year-old organization of small, non-profit, private colleges and universities where 50 percent or more of each campus’ undergraduate enrollment is eligible for federal Pell grants to assist with the cost of college. The coalition’s purpose is to share resources, information, and promising practices to improve the success of low-income and first generation students as well as to be a voice for students in the policy arena.
Expanding opportunity for more students to enroll and succeed in college is vital to building a strong economy and a strong middle class. According to the White House, today only 9 percent of those born in the lowest family income quartile attain a bachelor’s degree by age 25, compared to 54 percent in the top quartile.
“A liberal arts-based education is the most powerful tool one has when it comes to advancing socioeconomic status,” said Díaz-Herrera. “Twelve U.S. presidents, six U.S. Supreme Court chief justices, and more than 50 percent of today’s Fortune 500 CEOs have a liberal arts education. As a liberal arts institution, Keuka College is preparing the next generation of citizens and leaders to serve the nation and the world of the 21st century.”
Keuka College’s Digital Learning at Keuka College (DL@KC) initiative is a revolutionary combination of digital learning, the liberal arts, and hands-on experience in professional practice. This fall, the College introduced the new Digital Studies minor, designed to give students in any field practical, real-world, and useful experience with analytics, big data analysis, digital storytelling, and coding.
“Leading the world in college attainment is a lofty goal for the future, and Keuka College is doing its part by creating and implementing forward-thinking curricula that will ensure our graduates are poised for success in the 21st century’s global, technology-driven economy,” said Díaz-Herrera.