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Game Day and Event Management a Success Thanks to Brandon Jacobs

Editor’s Note: This is the seventh in a series of profiles of 2014 Student Employee of the Year nominees. The winner will be announced at a luncheon Thursday, April 17.

Two years ago, Jeff Bray, associate director of athletics and athletic trainer, watched then-sophomore Brandon Jacobs struggle with the Game Day and Event Management process.

The now-senior management major was trying to figure out how to do his job, said Bray, while seeing the need for the management of the process to be done differently.

“Brandon mentioned to me on several occasions that if he were in charge, ‘this is how it would be done,’” said Bray, who nominated the Walworth resident for the Student Employee of the Year award. “So when the opportunity presented itself, I challenged him. The result—Brandon has taken the opportunity and run with it.”

As the student supervisor for Game Day and Event Management, Jacobs’ role is “absolutely critical” to the success of hosting home sporting events.

“Over the past year, Brandon has become the “face” of our game management staff,” said Bray. “Referees, visiting coaches, and our own coaching staff know he is someone that they can count on and is the ‘go-to’ person.”

That is because in the role that Jacobs fulfills, said Bray, he has the opportunity to work with and communicate directly with professional staff, outside vendors, as well as staff and administrators from visiting colleges.

“In doing so, it has been assumed by many that he is member of our professional staff; not a student employee,” said Bray. “When those individuals comment on a job well done, they are shocked to learn that he is a student. Brandon has aspirations of becoming a college athletics director and has really taken stock in his opportunity as a work study student.”

“Keuka College has a reputation within our athletic conference of using outstanding student workers for home games,” said Bray, who gives much of the credit to Jacobs. “In working with his peers, Brandon does so in such a way that they want to work with him. He is knowledgeable in what his tasks are and he completes them.”

In addition to his responsibilities for the organization and set-up for more than 70 home sporting events—including equipment, sound systems, scoreboards, visiting locker rooms, and game officials—Jacobs was tasked to complete a work study schedule for the spring semester.

“He had every student worker’s name, event, and task for that day,” said Bray. “Brandon had obtained all 25 of the students’ class schedules, the athletic schedule, spring break, meal times, etc. and had completed a task that has been known to take me weeks to do complete. It was a bit of a ‘wow’ moment for me.”

Bray said Jacobs is unlike any other student employee he has supervised in the Game Day/Event Management area.

“The work study position that Brandon maintains represents Keuka College on the frontline of visitors to our campus,” he said. “Brandon’s professional approach allows us to always have a full staff for games, as his work study peers respect him and respond appropriately when he schedules them to work or he offers instructions to them. Upon graduation, if I had a position available, I would not hesitate to offer it him.”

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