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Keuka College News

Lee Bottoni Transformed Keuka College Athletics Social Media

Editor’s Note: This is the third in a series of profiles of 2014 Student Employee of the Year nominees. The winner will be announced at a luncheon Thursday, April 17.

 When Sports Information Director John Boccacino came to Keuka College in August 2011, there was no social media presence for Keuka College athletics.

But thanks to Lee Bottoni, a junior unified childhood education major from Prattsbugh, that has all changed.

“Lee knows how to draw people to Keuka College athletics through our social media pages, and his efforts are a major reason why our brand has grown tremendously on social media in the last two years,” said Boccacino.

Just check the numbers.

“Lee is responsible for providing constant in-game updates from our home games during the different seasons, and through his hard work and dedication, we have grown our social media presence from nothing two years ago to 732 followers on Facebook, and 511 followers on Twitter,” said Boccacino.

Bottoni provides in-game updates on the Keuka College Storm’s Facebook and Twitter accounts, which Boccacino said are similar to those being produced at Syracuse University, the University of Florida and other larger schools and universities.

“Lee has been a huge help in transforming the sports information shop into what it currently is—an informative, multi-media friendly department that constantly produces high-quality stories, photo galleries and video stories on our 17 sports teams, and our hundreds of student-athletes,” said Boccacino.

According to Boccacino, Bottoni is always trying to think of new ways to promote the Keuka College sports teams and student-athletes.

“One way is with his in-game social media updates. Lee never misses a beat and is quick to highlight a particularly impressive accomplishment,” said Boccacino, “such as when Jessica Bandrowski eclipsed 1,000 career points or Danielle Gravel became the school’s all-time leader in made three-point baskets this winter.”

But it’s not just Bottoni’s in-game highlights or quick thinking that impresses Boccacino.

“He has also shown an ability to step in and handle the public address duties when needed,” he said. “At the scorers’ table, it is important to present a professional atmosphere during our home games, something similar to what you would see at a professional sports game.”

Added Boccacino: “Lee has an outstanding ability to handle a lot of work in a short period of time. He is always willing to show up and work hard at whatever task he is charged with. He definitely represents the best that Keuka College’s student-workers can accomplish. Without Lee, my job would be a lot harder.”

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