By Mike Kelly ’14
On Sunday, under sunny skies, more than 218 volunteers – from community members to College students, faculty and staff – spread across 20 non-profit work sites in Yates County to complete community service for the 17th annual Celebrate Service…Celebrate Yates (CSCY) event. Those are the largest numbers of volunteers for the day of service since its record-breaking 248 volunteers back in 2010.
A collaboration between Keuka College and the Yates County Chamber of Commerce, CSCY is the one day each year when volunteers join hands across the community to serve the county’s non-profit agencies, completing tasks such as raking, cleaning, repairing and painting. This year’s work sites included camps (Camp Cory, Camp Koinonia, Camp Iroquois), cemeteries (St. Michael’s Cemetery, Evergreen Cemetery), and other non-profit organizations such as Milly’s Pantry, Penn Yan Ambulance Corps., and the Izaak Walton League chapter clubhouse in Guyanoga.
First-time volunteer and Yates County District Attorney Valerie Gardner said she was “thrilled to assist in community projects that benefit us all.”
Gardner’s entire office staff participated this year, handling spring cleaning tasks at the Arts Center of Yates County Sunny Point location in Dundee. According to Gardner, the event served as a “good way to connect [Keuka College and Yates County] and to foster good interaction.”
Given the severity of the winter weather this year, Rev. Eric Detar, co-chair of the CSCY steering committee and chaplain for Keuka College, said he was initially nervous that extended wintry conditions might hinder volunteers from completing the full array of work – often outdoors – that non-profits count on each spring. But with near 60-degree temperatures and sunny skies at the youth baseball complex on Elm Street in Penn Yan, where he was serving with others, Detar let out a sigh of relief.
“It was a beautiful day because the weather was perfect and the community worked together,” Detar said, adding that when it comes to CSCY, he holds firm to a 1968 quote from Rev. Dr. Martin Luther King Jr.: “Everybody can be great…because anybody can serve…you only need a heart full of grace.”
Over at the ARC of Yates on Hamilton Street, Mike Wainwright ’15, was also upbeat, pleased that the weather held out for the day.
“It was nice to be out in the sun and enjoy the day and work with your hands—and nice to be outside after a week of studying,” Wainwright said.
Working in a garden nearby was Haley Jordan ’15, who recently returned from Costa Rica, where the College’s Alternative Spring Break team had conducted community service during the final week of March.
“While there, we talked about how to give back at home and that got me motivated to come back and do community service locally,” said Jordan, a first-year volunteer.
Eric Saltrelli ’15 was also part of the group of CSCY volunteers helping the ARC clean up garden beds and lay sod to prepare for spring.
“I just like to help out the community and help those who can’t necessarily do this and make their surroundings look nice,” the first-year volunteer said, adding: “Any chance I get, I want to help out.”
Around the county, volunteer teams also participated in the first-ever CSCY Selfie Contest, snapping photos of themselves at work sites. Some of the selfies entered into the contest included one of Jordan stepping inside a tall blue recycling bin, Richard Weit ’15 posing with lost shoes on a pole at Camp Cory and the district attorney’s team getting in the spirit with a CSCY committee member at Sunny Point. Selfies were posted across the Instagram, Facebook and Twitter social media platforms and two winners were selected, one winning a Dunkin Donuts gift card and another an iTunes gift card.
CSCY received additional help from a number of Keuka College student athletes who volunteered as teams to serve at Camp Cory. The efforts of collegiate student athletes were mirrored by their high school counterparts, as more than a dozen volunteers affiliated with the Penn Yan Academy baseball teams pitched in at Camp Koinonia in Italy Valley.
Molly McGugian, a Keuka College alumnus and now manager of the College’s Teamworks! Adventure course also assisted at Camp Cory. As a student, McGuigan volunteered with CSCY and was excited to come back to serve her community Sunday.
“It’s a great opportunity for our athletes to get a different look at the community we are in,” she said, adding, “It’s great to see people are still enthusiastic and willing to help.”
This year, CSCY was supported through the generous donations and in-kind goods and services of the following sponsors and business merchants: ARC of Yates County, AVI Fresh Catering, Eaves Family Dental Group, Esperanza Mansion, Ferro, Fitzgerald Brothers, Keuka College Campus Safety, and the Office of Alumni and Family Relations; Knapp and Schlappi, Knights of Columbus, K-Ventures, Lyons National Bank, Ricoh, Roto-Salt, Seneca Lake Duck Hunters Association, Stork Insurance Agency, Tony Collins Class of ’77 Celebrity Gold Classic, and the Yates County Chamber of Commerce.
Install a specialty digital printing press that could produce high-quality wine labels in batches of less than 10,000. Recruit young professionals to join the Penn Yan Rotary Club. Design a new brand strategy for a food service supply company with 75 years of local history. Introduce a video game for individuals with autism through a kickoff event where the crowd will source (fund) the project. Market Hunt Country Vineyard wines to prospective new customers. Promote a study-abroad program to campus students with a video.
These are just some of the recommendations that students in a Keuka College graduate program presented Feb. 20 and 21 to local merchants and business leaders as part of Dr. Yang Zhao’s Marketing for Managers class.
The students met with leaders of local companies or non-profit organizations to assess the needs of the respective businesses, then worked in small teams to develop marketing plans to address the primary issues. Each team conducted research, interviews, surveys, and financial analysis to develop recommendations for their clients. The students then created a formal marketing plans showcased them in Powerpoint presentations during the final week of the eight-week course.
The eight-week course is part of a one-year program where students earn a Master of Science degree in management with a focus on international business (MSMIB). The MSMIB is similar to an MBA, but with more practical application. Enrollment features a mix of American, Vietnamese, Chinese, and Lebanese students, as well as one from Lesotho.
According to Fredric Tassone of Syracuse, whose team prepared a plan to help the Penn Yan Rotary Club recruit six new young professionals each year, conducting surveys was the hardest part. However, after analyzing the data the research uncovered, the team recommended the club target new members in the 23-35 age range, one of three market segments they identified, and of the three, the one most likely to have the time and interest to join.
“We gave them the most feasible option, since they don’t have a lot of money to advertise, and with their networking focus, that’s probably the best way to build up the club,” Tassone said. (more…)