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Two Keuka College Alumni Named to Rochester Business Journal’s Forty Under 40 List

Two Keuka College alumni have been named to the Rochester Business Journal’s (RBJ) Forty Under 40 list.

Ryan Hallings M’12, vice president, commercial/agricultural loan officer at Lyons National Bank, and Lindsay Morrow-Lilly M’15, corporate communications officer at Canandaigua National Bank were recognized at an awards presentation today (Nov. 19).

“I am humbled to be included with the company of past and present recipients of this award,” said Hallings, who earned a master of management (MSM) degree from Keuka College. “I am appreciative that the RBJ and its panel chose to include me.”

With nominations from the community and selections by a committee of business leaders, the Forty Under 40 awards recognize 40 men and women under the age of 40 who have achieved professional success and made significant civic contributions to their communities.

Steve Griffin, CEO of Finger Lakes Economic Development Center, nominated Hallings to the list, while Robert Schick, president of Lyons National Bank and chair of Keuka College’s Board of Trustees, adds that Ryan, “a Penn Yan native and a real asset to the bank, came to us ‘work ready.’”

Ryan Hallings

As a commercial/agricultural loan officer at Lyons National Bank, Hallings’ primary role is to work closely with existing and prospective business customers to provide appropriate financial products to meet their capital and cash flow needs.

“I also participate in bank management meetings regarding operations and balance sheet performance, as well as co-chair the LNB culture committee comprised of leaders from each functional area,” said Hallings, who has been with the bank nearly four years.

And Hallings credits his Keuka College education for providing “unique scenarios and opportunities to practice and improve leadership skills, such as decision making, self-awareness, teamwork, and presentation skills, among others,” he said, adding this was perhaps the largest benefit of the program.

While Hallings considered other master’s in business administration and master’s in public administration programs in the area, he said Keuka College’s MSM coursework was a “good blend of the two degree programs and was competitively priced. The accelerated cohort format with evening classes was especially convenient, as I could complete the program in just 18 months while working full time.”

In addition, Hallings credits the course content, including accounting, macroeconomics, and marketing, as being “helpful in many ways.”

Lindsay Morrow-Lilly

Morrow-Lilly serves as vice president for corporate communications and shareholder relations manager at Canandaigua National Bank & Trust (CNB), is a 2015 graduate of Leadership Rochester, graduate of the American Bankers Association School of Bank Marketing & Management, and completed the McArdle Ramerman Leadership Agility Program.

“Being named to the Rochester Business Journal’s Forty Under 40 is an incredible honor,” said Morrow-Lilly. “I am truly humbled to join such a prestigious group of leaders in the Rochester region. An honor such as this encourages me to continue to give back and support others in their efforts to make our communities a better place to live, work, and play.”

Steve Martin, senior vice president at CNB coordinated Morrow-Lilly’s nomination to the Forty Under 40 list.

“Lindsay is a special and universally respected individual whose work ethic is unquestioned,” said Martin. “Nominating her for the RBJ’s Forty Under 40 list was an easy choice from our point. With her enormous gift for communications, Lindsay has a bright future ahead of her, and it is truly my honor to call her my colleague.”

As corporate communications and shareholder relations manager, Morrow-Lilly’s primary responsibilities include serving CNB’s constituents—focusing specifically on internal and external communications. She is also responsible for events and community involvement, fostering a strong CNB brand and corporate culture, as well as establishing and managing a shareholder relations program.

“In the five years between receiving my undergraduate degree and entering the Keuka College program, a master’s degree seemed to become less of an ‘option’ and more of a necessity for those looking to excel corporately,” said Morrow-Lilly. “I didn’t want my lack of an advanced degree to hold me back in the future, and the breadth of Keuka College’s management program seemed a perfect fit at an ideal time in my life.

She chose Keuka College because “it is a local, well-regarded institution that offers an intensive, yet convenient option for an advanced degree program.”

“The cohort style of learning at Keuka College fostered lasting friendships and enhanced my professional network,” Morrow-Lilly added. “A master’s degree from Keuka College has been a true compliment to my professional experiences, nurturing a strategic and innovative vision and critical thinking skills. I have praised the program to others at every opportunity.”

Keuka College will Offer RN to B.S. Degree at Cayuga Community College’s Fulton Campus

Cayuga Community College's Fulton campus

Keuka College will expand its adult degree completion courses to include its first RN to B.S. nursing cohort at Cayuga Community College’s (CCC) Fulton campus.

Formatted through Keuka College’s Accelerated Studies for Adults Program (ASAP), classes for the RN to B.S. nursing curriculum begin in February 2016. Some applicants may need additional credits to meet prerequisite requirements for this program. Apply now to ensure you meet the Oct. 16 deadline for prerequisite registration.

“Cayuga Community College welcomes Keuka College to our Fulton campus,” said Janet Nelson, director of adult learning at CCC. “Already a long-standing University Center partner on Cayuga’s Auburn campus, Keuka College’s presence in Fulton will further enhance local access to degree pathways that are convenient for busy working adults.”

Nelson added that Linda Alfieri, director of nursing at CCC, also supports this new collaboration as one that will help Cayuga RN alumni in the Oswego County area advance their career opportunities by achieving a bachelor’s degree.

Designed for registered nurses (RNs) who wish to earn a bachelor’s degree, the RN to B.S. program consists of 13 courses and 34 credit hours. Using the cohort model, students complete the program  with the same group from start to finish. Classes meet one night each week for four hours, with additional time outside of class to complete assignments, case studies, projects, online discussions, and group work.

During Keuka College’s RN to B.S. program, students complete coursework in nursing research and evidence based practice, population health, prevention and health promotion, technology integration, inter-professional collaboration, and leadership. Students also participate in a Field Period™ experience which provides practical application outside of the classroom.

Upon graduation, Keuka College students are prepared to specialize in a variety of areas, including community health, school health, home care, leadership and management, or specialty services. A bachelor’s degree in nursing also paves the way—and is required—for acceptance into graduate-level nursing programs and advanced nursing practice.

To apply for Keuka College’s RN to B.S. program, visit or contact Laura Alfieris, assistant director of admissions for ASAP, at (315) 694-0573.

Keuka College to Offer Master’s Degrees in Management, Nursing at ElderWood Community

Keuka College will expand its adult degree completion courses to include a master of science in management as well as a master of science in nursing curriculums at ElderWood Community in Waverly.

Formatted through Keuka College’s Accelerated Studies for Adults Program (ASAP), classes for both programs begin in February 2016.

“We’re pleased to partner with ElderWood to offer these programs in the Waverly area as Keuka College’s Accelerated Studies for Adults Program continues to grow,” said Patricia White, assistant director of ASAP admissions.

“ElderWood is honored to have such an exceptional faculty and programs offered on our Waverly campus. We look forward to an exciting and long term relationship with Keuka College,” added Maria K. Landy, executive director.

Using the cohort model, you’ll complete their degree in about 18 months with the same group from start to finish. Throughout the program, you’ll apply class concepts directly to the workplace and to their respective organizations.

According to White, the ElderWood site will serve students from the Corning, Elmira, Binghamton, Vestal, and Johnson City areas, among others. This increases the potential for a more diverse cohort population in regard to the industries and businesses represented by the students, she added.

In response to student feedback, White says the MSM program has a new format that includes several online courses.

“This offers the best of both worlds,” she said, “with a cohort for support and dynamic classroom discussions. At the same time, the reduction in actual hours of face-to-face class time will result in a savings for students of time and money. You’ll know your classmates rather than being part of a completely ‘virtual’ experience.”

Whether you work in health care, manufacturing, retail, banking and financial services, education, law enforcement, food service, operations, research and development, or project management, you’ll learn the transferable skills needed to become a successful manager and to develop your personal leadership style.

The program culminates with an Action Research Project (ARP), a three-part course where students will observe a workplace issue and then develop a solution to put into practice. The ARP helps you learn about project management and helps build value for your employer.

Keuka College’s MSN program has an educator track to prepare students to be nurse educators, and is designed to produce future nursing educators in order to address the ongoing nursing faculty shortage.

Throughout the program, you will participate in an internship designed by you, and in collaboration with the nursing faculty advisor. This begins with educator-track specialty courses and culminates in a capstone professional seminar course.

As a Keuka College nursing student, you’ll examine learning theories and methods as well as the necessary skills for a dynamic role of a nurse educator. The Keuka College MSN program will prepare you for positions in nursing education and advancement into professional and leadership roles. Our graduates work in schools of nursing at community colleges, universities hospitals, and in health care agency education offices and patient-care areas.

The MSM curriculum consists of 12 courses and 36 credit hours, while the MSN curriculum consists of 12 courses and 37 credit hours. For both programs, classes meet one night each week for four hours, with additional time outside of class to complete readings, assignments, case studies, online discussions, and group work.

Recently, the Financial Engineer ranked Keuka College’s MSM program as one of the top 50 MSM programs in the nation.

“The Financial Engineer Master of Management rankings are the most comprehensive rankings for graduate management programs in the United States,” said White. “We are proud to have been ranked alongside the other prestigious institutions listed. In addition, our nursing program was just awarded a Best Nursing School designation from”

To apply for Keuka College’s MSM or MSN programs at ElderWood, visit or contact Pat White, assistant director of ASAP admissions, at (315) 317-8455 or

Snapshots of Our Adult Graduates

Editor’s Note: For adults interested in fitting a bachelor’s or master’s degree program around an already-busy work and home life, the Keuka College Accelerated Studies for Adults Program (ASAP) may offer the shortest route to reach their goal.  Here, five of our graduates describe the primary benefits of pursuing their respective degrees at sites across Western New York near where they live and work, and the steps they are taking into the future.

Heather Bock of Canandaigua, N.Y.
Major: M.S. in Management
Where she took KC ASAP classes: Finger Lakes Community College

Why she pursued her degree through our ASAP program: Getting a master’s degree was one of my life goals. After a recent promotion into management at work, I knew that I needed to prioritize that. As a full-time professional, I needed a program that would fit my schedule, while providing a fantastic education. The Keuka College ASAP MSM program offered me exactly what I needed to achieve my goals.

Notable highlights of her KC degree program: Seeing my hard work come together into a data-driven paper for the Action Research Project (ARP) was a form of personal validation that I had not experienced before. I am also passionate about my job so having a project that contributed to what I do each day motivated me.

Personal benefits? The course work exposed me to ethics, leadership, and business law, which I have been able to translate into my personal life. I use the theory discussed in the leadership course almost every day, both at work and at home.

Next steps: I will continue in the same position, but through completing my degree, I see lots of opportunity for growth in my career.

Matt Carpenter of Rochester, N.Y.
Major: M.S. in Criminal Justice Administration
Where he took KC ASAP classes: MCC – Damon Center

Why he pursued his degree through our ASAP program: I have been an active instructor at the police academy since 2008, and thoroughly enjoy teaching. The next logical step was to obtain my master’s degree. Another reason I returned to college was the personal satisfaction of achievement, and the hope to inspire my five daughters to never settle or make excuses against hard work.

Notable highlights during the program: I received the 2015 Rochester Area Colleges’ Continuing Education (RACCE) Outstanding Adult Student Award. My Action Research Project (ARP) directly related to work I do instructing in defensive tactics and helped me to better understand and explain portions of the police recruit training curriculum.

Next steps: I am looking for positions as an adjunct professor at local colleges and also looking for a Ph.D. program.

Shawn Lorraine Futch of Rochester, N.Y.
Major: B.S. Organizational Management (2014)
Where she took classes: MCC – Damon Center

Why she pursued a Keuka College degree through the ASAP program: This lifelong desire had been derailed by life’s challenges.

Notable highlights of her KC degree program: I have a higher standard in my personal work ethic now. Having six of my grandchildren at my graduation was another highlight. My grandson watched in awe. After the ceremony he told his mother he “came from a family of hard workers.”  We now have a family benchmark: everyone has to have at least a bachelors’ degree.

What she most valued in her Keuka College education?: I had a stroke two months prior to starting the program so this was a challenge because my speech and mental capacity had been affected. Having supportive teachers who were willing to work with me after hours when needed was a huge benefit and it contributed to my success.

Emily Grose of Horseheads, N.Y.
Major: M.S. in Nursing with a concentration in nursing education (2014)
Where she took KC ASAP classes: Arnot-Ogden Medical Center in Elmira, N.Y.

Why she pursued her degree through the ASAP program: After accepting a new position at work, I believed an advanced degree would help me excel and achieve future professional goals.  I have always been interested in nursing education, and the Keuka College ASAP program offered that component which many other online and hybrid programs did not.

Notable highlights of her KC degree program: My Field Period™ allowed me to put to use many of the techniques and concepts we had learned in class. I learned a lot about the nursing academia field, and I made connections with experienced nursing instructors who were eager and willing to share their experiences and be a resource for me both in and outside of the classroom.
I was also inducted as a Nurse Leader to Sigma Theta Tau National Honor Society

What she most valued in her KC education?  The experience and professionalism of all the professors.  They are all masters of their content areas and approachable, so I felt that I truly was learning from the best of the best. I also value the relationships forged with my cohort. I love that we all stay in touch and continue to support one another personally and professionally!

Personal benefits? The location and class times were easy for me to accommodate while working full-time and having a newborn at home.

Next steps: I have accepted a full-time position at Corning Community College as a clinical instructor and am very excited to start in the fall! The Field Period™ really helped me to realize that this setting was where I excelled. I am thrilled to be given this opportunity so soon after completing my degree.

Michelle McGlory Whyte of Canandaigua, N.Y.
Major: B.S. in Social Work (2014)
Where she took classes: Finger Lakes Community College

Why she pursued her degree through our ASAP program: As a stay-at-home mother of three young children, I was motivated to brighten the future of our family and be a role model in continuing education.

Notable parts of her KC degree program: The social work values taught throughout the program were extremely valuable. Returning to school as an adult and a parent felt like a daunting task, but the ASAP program made it practical.

What she most valued in her KC education? Flexibility, awareness of working adults and family along with some wonderful professors.

Next stepsI recently completed my MSW in an advanced standing program and currently work at the University of Rochester as a psychiatric therapist.


Murray Receives Keuka College/FLCC Joint Presidential Scholarship

Newark resident Johnathan Murray, assistant director of the One Stop department at Finger Lakes Community College (FLCC) in Canandaigua, received the Keuka College/FLCC Joint Presidential Scholarship at a May 1 reception attended by his FLCC colleagues and representatives from Keuka College.

President Díaz-Herrera, Murray and FLCC President Barbara Risser

The Joint Presidential Scholarship gives an FLCC employee the opportunity to pursue a Keuka College degree tuition-free through an Accelerated Studies for Adults Program (ASAP) cohort meeting for weekly evening classes at FLCC. When one employee completes the major requirements of his or her degree program, another can apply. Murray will begin a program to earn a Master of Science degree in management (MSM) Aug. 27.

He was selected for the award by Dr. Jorge L. Díaz-Herrera, president of Keuka College, and Dr. Barbara Risser, president of FLCC. Both were on hand during the presentation, when Murray received a standing ovation.

“I am deeply honored to have been selected for the Keuka College/FLCC Joint Presidential Scholarship, and touched by all the support I have received from my friends and colleagues,” said Murray. “Thank you!”

Keuka College partners with several community colleges across upstate New York to offer ASAP courses at each host campus; some of the partner schools also offer the Joint Presidential Scholarship to their employees. At FLCC, the most recent recipient was Jon VanBlargan, a financial aid counselor who received his Keuka College MSM in 2014. Lynn Freid, director of workforce development for FLCC, received the Joint Presidential Scholarship to pursue a Keuka College bachelor’s degree in organizational management, graduating in 2012. In addition, Mike Fisher, registrar/director of the One Stop department and Murray’s supervisor, received his Keuka College MSM in 2010.

Left to right, Mike Fisher, registrar/director of One Stop, Murray, assistant director of One Stop, and Carol Urbatis, vice president for enrollment management at FLCC.

Murray got his start at FLCC as a student aide at the Wayne County Campus Center in 2003. After earning his associate degree from FLCC in 2005 he went on to receive a bachelor’s degree in business administration/accounting from Rochester Institute of Technology. In 2005, he also became the evening coordinator of FLCC’s Newark facility. He became a One Stop department specialist for FLCC five years ago, and since December 2011, he has served as the One Stop assistant director. In his free time he enjoys bird-watching, digital photography, cooking and baking with friends.

“My work is an important piece of my life,” said Murray. “I enjoy working in higher education and watching students mature and find their passion. The MSM program at Keuka will permit me to improve upon our service to our students and came highly recommended from my peers who have completed the program before me.”

Leadership and service are core components of Keuka College’s MSM program, which was recently ranked as one of the top 50 MSM programs in the country by The Financial Engineer. Candidates are evaluated for admission based on, among other things, their prior academic experience, volunteer and community service history, and leadership potential.

Keuka College’s MSM program is offered at nearly a dozen partner locations across western New York, including GCC’s Batavia campus. The program features a rigorous accelerated format designed for working professionals, allowing them to earn their degree in 18 months. For more information, visit