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Posts Tagged ‘awareness’

SIFE Out, Enactus In

SIFE, a familiar acronym on the Keuka College campus since the advent of the 21st century, no longer exists.

In a move designed to reaffirm its “long-standing commitment to using entrepreneurial action as a catalyst for progress,” the international organization Students in Free Enterprise has changed its name to Enactus.

“We needed a name that captured the entrepreneurial spirit that fuels everything we do,” said Alvin Rohrs, CEO. “We were also eager to create a name that reflected how global this organization has become.”

Some 57,000 students are members of Enactus clubs in 1,600 colleges and universities in 39 countries.

“Entrepreneurial action is not something that is relevant to a single culture or nationality,” said Rohrs. “What we do is just as powerful in Shanghai as it is in Sao Paulo, just as transformative whether we are in San Francisco or Sydney.”

Or in Keuka Park, N.Y., where the Keuka College SIFE  team has enhanced the quality of life in the region while qualifying for nine SIFE national competitions in the past 11 years. (more…)

Purposeful in Pink

Students, faculty, and staff from across campus recently put on their dancing shoes–and pink gloves–to raise breast cancer awareness.

The were filmed at various campus locations dancing to singer Katy Perry’s Firework. In addition to  pink gloves, pink shirts and pink feather boas can be seen in the video.  Some students used American Sign Language to sign a portion of the lyrics.

The video–Keuka’s version of the Pink Glove Dance–was posted on such social media outlets as YouTube and Facebook.

The original  Pink Glove Dance video was created two years ago by Medline Industries, America’s largest privately held national manufacturer and distributor of health care supplies and services.

The video was designed to raise breast cancer awareness and has generated more 13 million views on YouTube since its debut. Keuka’s version of the dance has received more than 900 views on YouTube.

The Keuka event was coordinated by senior Shauna Horn, who first heard about the Pink Glove Dance from her mother.