By Victoria Grisdale ’17
KEUKA PARK— Celebrate Service … Celebrate Yates (CSCY) is now less than one month away, and with April 12th fast approaching, area residents are encouraged to sign up soon to participate in this annual service event. Organized by Keuka College and the Yates County Chamber of Commerce, CSCY is the day each year in which volunteers team up across the community on behalf of the county’s non-profit organizations. In the last 17 years, work sites have included youth camps, churches, cemeteries, libraries, fire departments and more.
Last year, a number of Keuka College students in various clubs, organizations, and sports teams —as well as individuals from the communities of Penn Yan, Branchport and Dundee — came out to help rake, clean, paint, and plant whatever was needed at 20 different non-profit work sites across the county.
One of those volunteers, Mike Wainwright ’15 worked alongside classmates Sara Sloan ’15, Haley Jordan ‘15 and Eric Saltrelli ‘15 at the ARC home on Hamilton Street last year and said they helped clean up garden beds and lay sod for spring, receiving a very warm welcome. Wainwright said he has participated every year and it has been a great experience seeing more and more students volunteer each year.
This is a great, supportive community that is always a part of the College, whether it is at sporting events or by hosting Field Period™ students,” he said. “I’m excited to go back this year and put a smile on someone’s face for something as small as fixing the yard where the snowplow scraped it up.”
Wainwright added that in addition to getting out in the community, CSCY provides a good opportunity to “roll up your sleeves and spend time with friends.”
Katie Talbot ‘17, a co-captain on the Keuka College women’s soccer team worked alongside teammates raking and mulching trails in the Teamworks! Adventure Complex on the hill behind the campus.
“It was a rewarding experience that helped bring our community together,” the sophomore said. “I’m looking forward to helping out again this year and spending the day getting to know the community better.”
To that end, volunteers are urged to pre-register online at http://cscy.org by Friday, March 20 to guarantee a free CSCY T-shirt and submit a request for any round-trip transportation needed to work sites on the day of the event. While walk-in volunteers will still be accepted the day of the event, March 20 is the cutoff to reserve transportation and guarantee an event T-shirt.
One of the sponsors of the event, AVI Fresh, will provide a free lunch in the Geiser Refectory in Dahlstrom Student Center between 11 a.m. and 12:50 p.m. for all volunteers checking in to receive work assignments the day of the event. The kickoff ceremony will begin at 1 p.m. and will include Keuka College’s new mascot, Kacey the Wolf.
Students in the Penn Yan Central School District will be receiving brochures to take home to their families to encourage participation, thanks to the generous support of school district leaders and the ARC of Yates print shop, which donated printing services to help spread the word.
Elsewhere in the community, the Ferro corporation has issued a “corporate challenge” to other area businesses to empower teams of company employees to volunteer during the event this year. Ferro is recruiting its own company team of volunteers for CSCY and is urging other businesses to do the same. In prior years, teams from the Eaves Dental Group, the District Attorney’s Office and others have participated on behalf of local companies to support the county-wide event.
Non-profit agencies also have until March 20 to submit a request online for volunteer services as a designated work site this year. The form can be accessed online at: http://www.cscy.org/volunteer/become-a-work-site/
Look out, Harry Potter. The debut of a recent book in the fifth-grade classroom of Terry Test ’73 in Penn Yan Elementary School could be poised to rival old standbys on the summer reading list. At least if Test’s students have anything to say about it.
Each of Test’s students received a copy of the book, “Who is Penn Yan?” Wednesday, hand-delivered by Dr. Jennie Joiner, assistant professor of English at Keuka College. Late last fall, the 17 students in Joiner’s “Literature in the Wider World” course paired up with 17 fifth-graders Test and teaching partner Rebecca Morse selected from their shared class. For three weeks, College “authors” met one-on-one with schoolchildren to craft a personal story from the child’s perspective. Each three-page story – part of the final project in Joiner’s class – was bound into the special edition keepsake for all participants. Based on the buzz around the classroom, it was quite a hit.
Most students started by flipping through the book searching for a photo of themselves with their “author.” Or they scanned the story titles until they found the one with their name, or more specifically, the name of the character they had chosen for themselves for the story project. Then it was on with the read, until –
“Did you see mine? I still have to read yours!” exclaimed “Miranda,” jumping up from her desk and crossing the room to her friend “Charlotte,” just to point out a particular page. Similar excitement bubbled up around the room as other students eagerly pored over pages, flipping and pointing their own finds to classmates seated nearby.
“It’s fun to watch them all reading so intently,” Joiner said, pausing at the desks of several girls to ask if they’d seen page 45 yet, where a stuffed monkey belonging to “Maddie” made it into the photos.
“The story is really good – he did a really good job,” “Mikie” said of his author, junior Devon Locher, who crafted his tale of an aspiring college scientist-baseball player. “I think I want to read it a million times.”
At another desk, “Allison” was raving over the zombie story written for her by freshman Sabrina Androvett, pointing out their photo together and praising Androvett’s “very graphic descriptions.”
“She even made it kind of funny, like putting in a detail about one of my dogs chewing on the corpse’s bones,” said Allison, alluding to the other-worldly aspects of the story.
Indeed, among the advice Test’s students gave Joiner for how to approach the project next fall with a new crop of college and elementary students was “use your imagination.”
According to Test, the College authors did great work capturing what each fifth-grader tried to describe and using that to guide the plot each child tried to present in his or her story.
“In reading these, I can hear the fifth-grade voice and I can also feel the Keuka author’s interpretation,” said Test. “It was valuable for the fifth-graders to see how stories are the outcome of ideas.”
By crafting a story through collaboration, the project enabled each college student to learn more about Penn Yan through the eyes or imagination of each child. But beyond that, it served to highlight how literature is the doorway to community, culture, society and more – part of the overall goals for the introductory English course itself.
Peppered with story titles including “Butch’s Greatest Adventure,” “The Amazing Annabeth,” and “Miranda Saves the Day,” the book of personal stories seems poised to be saved and cherished by each of its starring characters. Hunched over his desk, poring through the pages of the story Devon Errigo wrote about him, “Rico” had big plans to share the book with his family at home.
“I’m gonna tell my parents that a kid from Keuka College made it and he gave me details and I gave him details and we put a story together,” Rico said.
Seated nearby, “Miranda” had similar enthusiasm and praise for the story written by her author, Tiffany Scott.
“I love this!” she gushed. “I love the details she put into it, and that it’s exactly the same way I wanted it to be.”
On Sunday, Vice President for Student Affairs and Dean of Students Jim Blackburn welcomed the 184 volunteers for the Celebrate Service…Celebrate Yates (CSCY) community service day by sharing the new Keuka College mission statement:“To create exemplary citizens and leaders to serve the nation and the world of the 21st century.”
For the 16th year, CSCY volunteers showed just how exemplary members of the College and community truly are by stepping up to serve 24 non-profit agencies across Yates County. Each year, non-profits, including youth camps, community centers, churches, libraries, fire departments and more gain a helping hand from area residents and Keuka students who come together to pitch in on spring cleaning projects.
CSCY is a collaboration between the College and Yates County Chamber of Commerce, with support from local merchants and business sponsors.
Community service is nothing new for Class of 2016 members Preston Vick, Jake Altman, and Rich Weit, who signed up for CSCY with other members of the Keuka men’s soccer team. While CSCY is not something the players are required to do, team members still volunteer for the day, Altman said. The trio worked with others to rake leaves at Camp Cory on the east side of Keuka Lake,
Install a specialty digital printing press that could produce high-quality wine labels in batches of less than 10,000. Recruit young professionals to join the Penn Yan Rotary Club. Design a new brand strategy for a food service supply company with 75 years of local history. Introduce a video game for individuals with autism through a kickoff event where the crowd will source (fund) the project. Market Hunt Country Vineyard wines to prospective new customers. Promote a study-abroad program to campus students with a video.
These are just some of the recommendations that students in a Keuka College graduate program presented Feb. 20 and 21 to local merchants and business leaders as part of Dr. Yang Zhao’s Marketing for Managers class.
The students met with leaders of local companies or non-profit organizations to assess the needs of the respective businesses, then worked in small teams to develop marketing plans to address the primary issues. Each team conducted research, interviews, surveys, and financial analysis to develop recommendations for their clients. The students then created a formal marketing plans showcased them in Powerpoint presentations during the final week of the eight-week course.
The eight-week course is part of a one-year program where students earn a Master of Science degree in management with a focus on international business (MSMIB). The MSMIB is similar to an MBA, but with more practical application. Enrollment features a mix of American, Vietnamese, Chinese, and Lebanese students, as well as one from Lesotho.
According to Fredric Tassone of Syracuse, whose team prepared a plan to help the Penn Yan Rotary Club recruit six new young professionals each year, conducting surveys was the hardest part. However, after analyzing the data the research uncovered, the team recommended the club target new members in the 23-35 age range, one of three market segments they identified, and of the three, the one most likely to have the time and interest to join.
“We gave them the most feasible option, since they don’t have a lot of money to advertise, and with their networking focus, that’s probably the best way to build up the club,” Tassone said. (more…)
In the world of higher education, the niche Keuka has carved with its occupational sciences program is virtually unparalleled for a small, private, liberal arts college.
In 2010, three state-of-the-art occupational therapy (OT) labs opened where students are taught cutting-edge OT techniques. Keuka boasts a pediatric play lab, a clinical care lab and a community living skills lab, set up much like a small apartment, where some 95 upperclass and graduate students take classes in occupational science. Nearly all students in Keuka’s OT program go on to a fifth year of study at the graduate level, in order to qualify for the certification exam that must be passed to obtain a permanent license as an occupational therapist.
A unique change to the program is that while Keuka’s OT students are building diverse, hands-on skills, it’s not all happening inside the walls of hospitals or schools. Traditional placements like a hospital are now supplemented by non-traditional placements, said Jean Wannall, Ph.D., who coordinates field work placements for OT students and is a full professor in the program.
“We’re seeing fewer jobs in traditional settings because of the changes in Medicare and Medicaid,” said Wannall.”A lot of agencies are downsizing and letting therapists go, so we are training therapists to be entrepreneurs, to go out and seek places where there could be a niche. At hospitals, the length of stay is shorter and shorter these days as people are being pushed out into the community quicker and quicker. More care is happening out in the community.”
In addition, OTs may find more work with assisted living communities or home health care as more members of the aging population try to stay in their own homes as long as possible, Wannall said. Keuka lies in Yates County, one of the poorest counties in the state, and other opportunities for non-traditional OT support may lie in areas with migrant workers, those who are illiterate, or other needy individuals, she said.