Editor’s Note: Where can a Keuka degree take you? This is the fifth in a series of snapshot profiles on members of Keuka’s Class of 2013.
John Miller ’12 of Canandaigua, graduated magna cum laude in December with a degree in organizational communication. He spent most of his final semester as a senior searching for jobs and came close in some interviews before receiving two job offers in January of 2013. He accepted a position as marketing coordinator for O’Connell Electric Company in Victor and has since been applying many of the lessons he learned in his organizational communication classes.
Miller said he was able to leverage the experience and successes gained with his Field Period internships to demonstrate how he would be a good fit for the company, adding that the rigor of Keuka’s organizational communication program was good preparation. So were the numerous projects and group work he completed with fellow “Org Comm” classmates, he said.
Among several benefits Miller valued most at Keuka were the small class sizes, which enabled strong relationships, he said. In particular, Miller cited Dr. Anita Chirco, professor of communication, who “saw the potential in me from Day One and motivated me to apply myself.”
“I have much more perspective now on everything related to how we communicate,” Miller said.
“Spend-ready” customers are the ones business owners most desire.
Now, a dozen members of Keuka’s SIFE (Students in Free Enterprise) team are ready-and-available to assist local Chamber of Commerce members from Rochester to Ithaca better market their businesses with Google Places.
A web tool from the online search-engine giant, Google Places merges the basics of Google Maps and the phone book with a simple business listing. But everything from hours of operation, photos, videos, payment options, customer reviews and more can be added to the basic listing to create a web search tool powerful enough to tempt say, a thirsty traveler with a GPS-enabled smartphone, anxious to satisfy a caffeine craving at the nearest coffee shop.
That’s how it works for Dan Stephens, sophomore English education major from Montour Falls.
“Anytime I go someplace I’m not familiar with, such as when I go to the Adirondacks in the summer, or go out to eat or go shopping, [I] go on Google [with my phone] and type in ‘local pizza parlors,’ and find 10 different [listings.]” (more…)
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