Keuka College has received a gift from Donald and Christine Wertman of Hall, N.Y., to help establish the Keuka College Center for Business Analytics & Health Informatics.
Donald Wertman is COO of Seedway LLC, vice president of the Keuka College Board of Trustees, and sits on the Finger Lakes Health (FLH) Board of Directors.
The Wertmans are supporting the Center because of their interest in health care, in particular student wellness.
“While we support all areas of the College’s Long Range Strategic Plan, we are financially supporting the component of the plan that deals with student wellness in all forms—physical, mental, and spiritual,” said Donald Wertman. “Wellness is critically important to student success.”
FLH plans to partner with the College on the project because “we believe it has the potential to improve the struggling economy of Yates County while enhancing the region’s health education opportunities and access to health care services,” said Dr. Jose Acevedo, president and CEO of FLH.
Keuka College President Dr. Jorge L. Díaz-Herrera agrees.
“The Center will leverage the College’s existing health care expertise and programs through its highly rated nursing and occupational therapy programs,” said Díaz-Herrera.
Keuka offers bachelor’s and master’s degrees in nursing at sites around New York state through its Accelerated Studies for Adults (ASAP) program, as well as a bachelor’s degree in occupational science and master’s degree in occupational therapy on its home campus in Keuka Park.
Pending approval by the New York State Education Department, the College and FLH will jointly offer a bachelor’s degree in nursing beginning in fall 2014.
Díaz-Herrera expects the Center to anchor a new college-town development—called for in the strategic plan— that will become the hub for Yates County entrepreneurial programs and research.
Part of that college-town development could include a health clinic—perhaps managed by FLH—that would serve the needs of students and the community, according to Wertman.
While a health clinic remains only a possibility for now, there is no doubt that the Center for Business Analytics & Health Informatics would be a boon to Yates County in terms of jobs.
“The Center will provide the required infrastructure for expanding business opportunities and job creation in the region,” said Acevedo.
Díaz-Herrera said the Center will “create construction, high-tech, health sciences, and education jobs in addition to helping our region’s fastest growing employment sector train and retain a highly educated work force.
“The Center will help the county and region support the need for new high-tech industry development while providing health care workers with specific health informatics training,” said the president. “It is a perfect fit for our Digital Learning@Keuka initiative.”
“It’s clear,” said Wertman, “that the Center and partnership between Keuka College and FLH will not only be a win-win for both entities, but for our entire community. We trust that our gift will inspire others to evaluate how they might share resources in support of Keuka College’s strategic plan.”