SIFE, a familiar acronym on the Keuka College campus since the advent of the 21st century, no longer exists.
In a move designed to reaffirm its “long-standing commitment to using entrepreneurial action as a catalyst for progress,” the international organization Students in Free Enterprise has changed its name to Enactus.
“We needed a name that captured the entrepreneurial spirit that fuels everything we do,” said Alvin Rohrs, CEO. “We were also eager to create a name that reflected how global this organization has become.”
Some 57,000 students are members of Enactus clubs in 1,600 colleges and universities in 39 countries.
“Entrepreneurial action is not something that is relevant to a single culture or nationality,” said Rohrs. “What we do is just as powerful in Shanghai as it is in Sao Paulo, just as transformative whether we are in San Francisco or Sydney.”
Or in Keuka Park, N.Y., where the Keuka College SIFE team has enhanced the quality of life in the region while qualifying for nine SIFE national competitions in the past 11 years. (more…)
After delivering a 24-minute multimedia presentation – from memory – to the business executives judging a national competition, sweating it out in the corporate boardroom won’t be nearly so intimidating to Keuka College students.
Good thing too, because a number of corporate recruiters were paying close attention this past week as members of Keuka’s Students in Free Enterprise (SIFE) Team returned to Minneapolis, Minn., to compete for the title in SIFE’s two-day national competition, which runs concurrent with a job and career fair. Despite the pressure, Keuka’s team finished third of eight teams in its league, one of 20 leagues competing for recognition in professional presentation skills as well as success achieved operating in-depth community projects.
SIFE is an international, non-profit organization that works with leaders in business and higher education to mobilize students to make a difference in their communities while developing the skills to become socially responsible business leaders. There are 1,500 SIFE teams in 40 countries. Participating students form teams on their campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need.
In Minnesota, Keuka team members showcased the range of projects they completed during the 2010-11 academic year. Highlighted projects included a program to help the campus “go green,” a canned goods drive for a local food pantry, a game show curriculum to teach elementary kids financial skills, and donor marketing for the Finger Lakes Natural History and Cultural Museum Project, a local non-profit museum in development, to be built five miles from campus.