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Keuka College to Host Community Connection Town Hall Meeting May 10

Keuka College will host a Community Connection town hall meeting Tuesday, May 10 from 6:30-8:30 p.m.

Free and open to the public, the meeting will be held at Hunt Country Vineyards, 4021 Italy Hill Road, Branchport. Light refreshments will be served.

Held in conjunction with the College’s Community Associates Board, participants at the meeting will learn more about Keuka College and will be able to network with both members of the College and the community. The Community Associates Board seeks to connect Keuka College with surrounding communities.

Questions may be directed to Kathy Waye, director of community relations and events at (315) 279-5602 or by email at [email protected].

Additional town hall meetings are set for Aug. 18 at Keuka College’s North Education and Conference Center; and Nov. 14 at the Elks Lodge.

Renewable Fuels and Aviation Focus of Next Community Luncheon

The use of renewable fuels and aviation will be the focus of Keuka College’s next Community Luncheon Series presentation Thursday, April 25, at noon in the lower level of Lightner Library.

Suzanne Hunt of Hunt Country Vineyards and founder and president of Hunt Green LLC, is the featured speaker. Hunt Green pro­vides strate­gic advis­ing for decision-makers in busi­ness, gov­ern­ment, and not-for-profit are­nas on a range of renew­able energy, sus­tain­able mobil­ity, agri­cul­ture, and green design chal­lenges.

Hunt, who also serves as senior adviser at the Carbon War Room, earned a bachelor’s degree in envi­ron­men­tal sci­ence from Penn State and a dual master’s degree in international affairs and nat­ural resource man­age­ment from Amer­i­can Uni­ver­sity and the UN’s Uni­ver­sity for Peace in Costa Rica.

The Carbon War Room seeks to accelerate profitable, entrepreneurial solutions which reduce carbon emissions. It focuses on the market barriers that reinforce the status quo and prevent capital from flowing to sustainable solutions with compelling returns.

She has worked with such clients as the U.S. Depart­ment of Energy,  National Wildlife Fed­er­a­tion, Inter-American Devel­op­ment Bank, Nat­ural Resources Defense Coun­cil,
Wolfen­sohn & Co.,  Global Bio-en­ergy Part­ner­ship,  UN Food and Agri­cul­ture Orga­ni­za­tion, and a num­ber of clean tech­nol­ogy com­pa­nies, among others.

Her most recent initiatives include work on the role of agriculture in climate change, renewable energy, and green building in South America.

At Hunt Coun­try Vine­yards, Hunt assists with the ongo­ing imple­men­ta­tion of sus­tain­abil­ity practices including biodiesel production and use.

Tickets for the luncheon are $12.75, $2.50 of which goes to the Penn Yan Keuka Club Scholarship Fund. The fund provides an annual scholarship to a local student attending Keuka College. Seating is limited, so reservations are advised.

Make checks payable to Keuka College and mail to: Office of Alumni and Family Relations, Keuka College, Keuka Park, N.Y. 14478. Reservations may also be made online at reservation deadline is Friday, April 19.

For more information, call (315) 279-5238 or e-mail [email protected].

Partnering with a Purpose

MSMIB Team Star presented a plan for Penn Yan Rotary Club. Left to right, Hui "Spencer" Shen, Fredric Tassone, Sida "Panta" Liu, Club president Robert Schwarting, and Lin "Molan" Zhang

Install a specialty digital printing press that could produce high-quality wine labels in batches of less than 10,000. Recruit young professionals to join the Penn Yan Rotary Club. Design a new brand strategy for a food service supply company with 75 years of local history. Introduce a video game for individuals with autism through a kickoff event where the crowd will source (fund) the project. Market Hunt Country Vineyard wines to prospective new customers. Promote a study-abroad program to campus students with a video.

These are just some of the recommendations that students in a Keuka College graduate program presented Feb. 20 and 21 to local merchants and business leaders as part of Dr. Yang Zhao’s Marketing for Managers class.

The students met with leaders of local companies or non-profit organizations to assess the needs of the respective businesses, then worked in small teams to develop marketing plans to address the primary issues. Each team conducted research, interviews, surveys, and financial analysis to develop recommendations for their  clients. The students then created a formal marketing plans showcased them in Powerpoint presentations during the final week of the eight-week course.

Illustration from an MSMIB presentation to benefit Keuka's Center for Global Education.

The eight-week course is part of a one-year program where students earn a Master of Science degree in management with a focus on international business (MSMIB). The MSMIB is similar to an MBA, but with more practical application. Enrollment features a mix of American, Vietnamese, Chinese, and Lebanese students, as well as one from Lesotho.

According to Fredric Tassone of Syracuse, whose team prepared a plan to help the Penn Yan Rotary Club recruit six new young professionals each year, conducting surveys was the hardest part. However, after analyzing the data the research uncovered, the team recommended the club target new members in the 23-35 age range, one of three market segments they identified, and of the three, the one most likely to have the time and interest to join.

“We gave them the most feasible option, since they don’t have a lot of money to advertise, and with their networking focus, that’s probably the best way to build up the club,” Tassone said. (more…)