Keuka College will host a Community Connection town hall meeting Tuesday, May 10 from 6:30-8:30 p.m.
Free and open to the public, the meeting will be held at Hunt Country Vineyards, 4021 Italy Hill Road, Branchport. Light refreshments will be served.
Held in conjunction with the College’s Community Associates Board, participants at the meeting will learn more about Keuka College and will be able to network with both members of the College and the community. The Community Associates Board seeks to connect Keuka College with surrounding communities.
Questions may be directed to Kathy Waye, director of community relations and events at (315) 279-5602 or by email at [email protected].
Additional town hall meetings are set for Aug. 18 at Keuka College’s North Education and Conference Center; and Nov. 14 at the Elks Lodge.
The use of renewable fuels and aviation will be the focus of Keuka College’s next Community Luncheon Series presentation Thursday, April 25, at noon in the lower level of Lightner Library.
Suzanne Hunt of Hunt Country Vineyards and founder and president of Hunt Green LLC, is the featured speaker. Hunt Green provides strategic advising for decision-makers in business, government, and not-for-profit arenas on a range of renewable energy, sustainable mobility, agriculture, and green design challenges.
Hunt, who also serves as senior adviser at the Carbon War Room, earned a bachelor’s degree in environmental science from Penn State and a dual master’s degree in international affairs and natural resource management from American University and the UN’s University for Peace in Costa Rica.
The Carbon War Room seeks to accelerate profitable, entrepreneurial solutions which reduce carbon emissions. It focuses on the market barriers that reinforce the status quo and prevent capital from flowing to sustainable solutions with compelling returns.
She has worked with such clients as the U.S. Department of Energy, National Wildlife Federation, Inter-American Development Bank, Natural Resources Defense Council,
Wolfensohn & Co., Global Bio-energy Partnership, UN Food and Agriculture Organization, and a number of clean technology companies, among others.
Her most recent initiatives include work on the role of agriculture in climate change, renewable energy, and green building in South America.
At Hunt Country Vineyards, Hunt assists with the ongoing implementation of sustainability practices including biodiesel production and use.
Tickets for the luncheon are $12.75, $2.50 of which goes to the Penn Yan Keuka Club Scholarship Fund. The fund provides an annual scholarship to a local student attending Keuka College. Seating is limited, so reservations are advised.
Make checks payable to Keuka College and mail to: Office of Alumni and Family Relations, Keuka College, Keuka Park, N.Y. 14478. Reservations may also be made online at http://events.keuka.edu.The reservation deadline is Friday, April 19.
For more information, call (315) 279-5238 or e-mail [email protected].
Install a specialty digital printing press that could produce high-quality wine labels in batches of less than 10,000. Recruit young professionals to join the Penn Yan Rotary Club. Design a new brand strategy for a food service supply company with 75 years of local history. Introduce a video game for individuals with autism through a kickoff event where the crowd will source (fund) the project. Market Hunt Country Vineyard wines to prospective new customers. Promote a study-abroad program to campus students with a video.
These are just some of the recommendations that students in a Keuka College graduate program presented Feb. 20 and 21 to local merchants and business leaders as part of Dr. Yang Zhao’s Marketing for Managers class.
The students met with leaders of local companies or non-profit organizations to assess the needs of the respective businesses, then worked in small teams to develop marketing plans to address the primary issues. Each team conducted research, interviews, surveys, and financial analysis to develop recommendations for their clients. The students then created a formal marketing plans showcased them in Powerpoint presentations during the final week of the eight-week course.
The eight-week course is part of a one-year program where students earn a Master of Science degree in management with a focus on international business (MSMIB). The MSMIB is similar to an MBA, but with more practical application. Enrollment features a mix of American, Vietnamese, Chinese, and Lebanese students, as well as one from Lesotho.
According to Fredric Tassone of Syracuse, whose team prepared a plan to help the Penn Yan Rotary Club recruit six new young professionals each year, conducting surveys was the hardest part. However, after analyzing the data the research uncovered, the team recommended the club target new members in the 23-35 age range, one of three market segments they identified, and of the three, the one most likely to have the time and interest to join.
“We gave them the most feasible option, since they don’t have a lot of money to advertise, and with their networking focus, that’s probably the best way to build up the club,” Tassone said. (more…)