Editor’s Note: Where can a Keuka degree take you? This is the seventh in a series of snapshot profiles on members of Keuka’s Class of 2013.
Jose Cervantes ’13 was born in Guadalajara, Jalisco-Mexico, but grew up in Horseheads. With aspirations of working for Federation Internationale de Football Association (FIFA) in its Madrid, Spain branch office, Cervantes earned a degree in business management with a marketing concentration and will pursue a second degree through Keuka: a master’s of management with a concentration in international business.
Cervantes played midfield on Keuka’s men’s soccer team in his junior and senior years after transferring in from Corning Community College, where he played as a sophomore. He’ll compete one more year for Keuka while grad school is underway. Indeed, sports have played a major role in the internship experiences Cervantes pursued through Keuka’s Field Period program. His senior year internship was conducted at Watkins Glen International Speedway.
“I benefited the most from the Field Periods,” Cervantes said of Keuka. “Having [job] experience before graduation is a great plus in the ‘real world.’”
While grad school is underway, Cervantes will branch out in his new role as restaurant chain supervisor at Garcia’s Mexican restaurant (his family’s business), where he will also oversee marketing.
To explore what might be in your future with a Keuka degree, request more information.
For junior Devin Filipiak, spending his January Field Period at the Finger Lakes Museum was a chance to build on past Field Period experiences, classroom work, Students in Free Enterprise (SIFE) team participation, and his work-study position to expand his marketing portfolio.
“SIFE’s focus this year is to be more hands-on in the community, and since the museum is so close to the College, this was a good place to volunteer,” said Filipiak, a resident of Orchard Park. “Last summer, I helped with the museum’s signature series, Back from the Brink: The Story of Hemlock and Canadice Lakes, that took place around the Finger Lakes, including at Keuka College. This year’s signature series event is called Dreams into Nectar.” (more…)
Just like the many wines sampled, senior marketing major Jennifer O’Donnell got a taste of France itself on an independent tour of the country during January.
O’Donnell conducted her final Field Period—the 140-hour real-world investment Keuka students make in career, world and life exploration – overseas and visited spots such as the World War II battlefield cemeteries at Normandy, the Louvre art museum, Versailles, the Eiffel Tower, Notre Dame Cathedral, and the Mediterranean Sea in Cannes.
Hosted by her great-uncle, who holds triple citizenship in America, France and Ireland and his wife, a French native, O’Donnell said her goal was simply to experience the country, especially its food and wine, during her time there. At the suggestion of her faculty adviser, she also observed how the French market and sell their wines.
While O’Donnell’s relatives did not take her on tours of French wineries, each day they would visit a different café for lunch and try a different wine with the meal, she said. The 21-year-old was introduced to a sparkling red wine, Lambrusco, as well as a specialty wine, Kir, to which flavored syrups can be added, such as blackberry or cassis.
The country also has a strong tradition in the culinary arts.
And while the French eat lots of fish, pasta and chicken, O’Donnell said she noticed that “they’re very health-conscious and there are almost no fried foods at all. I had some fries, but they had no salt on them—they tasted very plain. It is just very different [cuisine].” (more…)
She may be just 19, but sophomore Mackenzie Green already has her eye on a career in the wine industry.
The Rushville resident spent January conducting a Field Period internship with the New York Wine & Grape Foundation, a non-profit agency that advocates for New York grape growers, wine-makers, and wineries of all sizes. The foundation offices are housed in the New York Wine & Culinary Center in Canandaigua, and its “Uncork New York!” motto is becoming familiar to wine-lovers statewide.
“I know a lot about wine production and grape-growing because of my degree in viticulture and wine technology from Finger Lakes Community College (FLCC), so it’s interesting to see the other side of it, how to actually market the wine and reach out to customers,” said Green, who transferred to Keuka to pursue a bachelor’s degree in marketing.
To that end, Green worked primarily with foundation staffers on a new campaign, “New York Drinks New York,” promoting Finger Lakes wines to New York City restaurant owners and sommeliers, the credentialed wine experts at restaurants or winery tasting rooms who manage the wine inventory and recommend food and wine pairings. (more…)
Over his many years in theatrical directing, Mark Wenderlich has some experience in taking on new roles.
His latest – as the new executive director of Habitat for Humanity of Ontario County – adds another dimension to a career of service in a variety of “hands-on” positions.
According to Wenderlich, he first got involved with Habitat about 16 years ago, volunteering to build one of the organization’s homes. The organization’s ability to meet tangible needs in a concrete way appealed to him, he said.
“I was looking for a way to give back and doing something with my hands was appealing to me,” he said.
When he got to the house, he was put to work putting a lock on a door, and by day’s end, he was helping to finish the roof.
Then about six months ago, the Canandaigua resident noticed the old racquetball club property on County Road 10 had been revived as something called the “ReStore.” Curious, he stopped in and found new and gently used appliances, furniture and other home goods selling at prices 50-70% below retail in a building staffed primarily by volunteers. The organization running the venture? Habitat for Humanity.
Chris Cahill plans to graduate from Keuka College in four years use and use his marketing degree to kick-start his career as a singer-songwriter.
And he doesn’t plan to let his disability get in the way.
Cahill has Tourette Syndrome, a neurological disorder characterized by repetitive involuntary movements and vocalizations. According to the National Institutes of Health, Tourette Syndrome tics can range from simple anomalies such as repeat blinking, shrugging, grimacing or throat-clearing, to more complex movements or sounds that could include parroted words, phrases or even profanities.
Despite the social trauma this disease can cause, Cahill has been no shrinking violet when it comes to discussing his Tourette Syndrome with fellow students and professors.
“I have talked to all of my professors and a good majority [of my classmates] about it,” he said. (more…)
An avid photographer, Fred Hoyle’s images have graced at least six Keuka magazine covers, numerous inside features, plus countless flyers, brochures and web site pages promoting the people and programs of the College where he worked since 2005.
But the image of the man himself – passionate about students, the College mission and diverse recreational pursuits – has come into sharp focus in the short time since his passing. Hoyle, associate vice president for admissions at Keuka, lost his 11-month battle against melanoma Oct. 26 at the age of 47.
While his death left the College in mourning, his life and heart have inspired many in the campus community and beyond to celebrate his dedicated service and passionate spirit.
With both bachelor’s and master’s degrees from Rochester Institute of Technology, Hoyle’s expertise and verve in the areas of photography, information technology, telecommunications and interactive media commanded attention when he first interviewed for the web coordinator position at Keuka in 2005. Handwritten notes jotted on his resume indicate he was the first candidate to mention a different look and “read” necessary for web marketing. Indeed, the interweaving of branding, imaging and marketing was Hoyle’s specialty.
Making his mark as webmaster, he soon progressed to associate dean of admissions and marketing, then dean, and in 2010 became associate vice president for admissions. He led a team of nearly a dozen admissions counselors and staff in recruiting and welcoming each year’s freshman class.
“Fred was one of the smartest hires I ever made,” said COO/Executive Vice President Carolanne Marquis. “He exemplified exactly what Keuka College was about. He knew how to lead a team, how to handle the Admissions process in a way that fit the mission of our College. He was adored by every constituent on this campus.”
Vice President for Academic Affairs Anne Weed said Hoyle “brought tremendous wisdom, compassion, and dedication to his work with Keuka’s students – and took genuine pride in their success.”
Chris Austin, a 2008 graduate, conducted a Field Period, the 140-hour yearly internship that is a cornerstone of every Keuka degree, under Hoyle in 2007 and recalled Hoyle’s excitement about the potential of social media to engage prospective students. While Austin discovered that Facebook rules then prevented organizations from hosting their own pages, Hoyle never let go of the idea, Austin said. Today, Keuka boasts multiple Facebook pages, including ones for special admissions subgroups, such as incoming student classes, where Hoyle often commented and interacted with students himself.
“I will remember Fred as a visionary,” said Austin. “Under his leadership, the reach of the Keuka College marketing initiatives increased its geographic territory which no doubt has helped Keuka grow. Keuka College has lost a profound leader that helped make [it] what it is today.”
In a written commentary, Joseph Burke, president emeritus of Keuka, said Hoyle embodied the Keuka spirit, even encouraging Burke to stay focused on the students when Burke would phone Hoyle at home during recovery from treatments.
“He was the epitome of a true Keukonian. He was passionate about everything,” Burke said, naming the quality of the school’s educational program, its mission and student welfare as just a few examples. “Fred mixed his passion with an uncanny ability to inspire the very best in those around him.”
Hoyle was especially devoted to students, and relished helping them, recommending scholarships and hearing their stories, said Keuka Webmaster Pete Bekisz, who worked under Hoyle for five years.
“When he’d talk to families, Fred made them feel like the most important people in the world. That’s something not a lot of people know how to do,” Bekisz said. Referencing the numerous student memories shared online, as well as on posters placed in the campus dining hall, he added: “There’s a lot of students who would say that what [Fred] might have considered a small conversation really changed their life, and that’s just the kind of person that he was.”
Other passions of Hoyle’s included car racing – particularly at nearby Watkins Glen – and competitive cycling. Hoyle finished fifth in the 55-mile master’s division (ages 35-44) cycling race in the 2006 Empire State Games, hosted in the Rochester region. He later bested that with a bronze medal finish in the 2008 Games. For pleasure, Hoyle often cycled the 40-mile round trip between his Middlesex home and campus.
Fine wines – particularly French ones – and gourmet foods were another pursuit. Hoyle’s recipes, photography and travel adventures with his wife, Pam, would often be featured on his blog, www.afoodexperience.net.
On campus, Hoyle started a unique marketing initiative: a summer barbecue for prospective students and their high school counselors where Hoyle himself would grill the hamburgers and hots.
“He was a fantastic chef. He made some of the best-tasting things I’d ever had, and there wasn’t a food dilemma he couldn’t fix,” recalled Bekisz, who shared Hoyle’s culinary interests. “He had specific, quirky interests with food. He’d travel miles on end for a good cut of beef.”
He also enjoyed bird-watching, animals, jazz music and what Hoyle called the technological “art” of Apple products, Bekisz recalled.
Residence directors Tim White and Eugene Mont named Hoyle an executive producer in their campus film, The Curse of Ball Hall, which will debut at the College Halloween night. White described how Hoyle went out of his way to support the project, lending the two a video camera to film scenes and suggesting a variety of marketing strategies to pique interest from the student body.
“He was excited from the word ‘Go,’ – and [shared] how we could tailor it into an Admissions piece to recruit and retain students,” White said, adding that he and Mont are now dedicating the film to Hoyle’s memory.
“Fred’s enthusiasm was contagious, whether it be about cycling, food, wine or photography,” said Lynn Lannon, a 1969 Keuka graduate and member of the Board of Trustees. “And then there was his enthusiasm for and commitment to Keuka. He was an amazing ambassador, committed and passionate … We have lost a wonderful human being, a wonderful Keukonian.”
Condolences from students, former colleagues, and countless friends have poured into the College from all corners for Hoyle and a scholarship has been established in his honor. Contributions to the Fred L. Hoyle Endowed Scholarship for incoming Keuka College students may be directed to: the Division of College Advancement, Keuka College, P.O. Box 98, Keuka Park, N.Y. 14478.
Calling hours for Fred Hoyle will be held Sunday, Oct. 30,
from 2 to 6 p.m. at:
A memorial service for Fred will be held Saturday, Nov. 12 at 2 p.m. in Norton Chapel. A reception will follow in Lightner Library.
Messages of sympathy may be sent to:
Mrs. Pam Hoyle
996 Old Vineyard Road
Middlesex, N.Y. 14507
We invite you to share your memories of Fred and condolences for his family by leaving a comment below.
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