Editor’s Note: Where can a Keuka degree take you? This is the fourth in a series of snapshot profiles on members of Keuka’s Class of 2013.
Erica Ruscio ’13 graduated summa cum laude with a degree in English and visual and verbal art. The Middlesex resident will be pursuing a master’s degree in English with a concentration in children’s literature at Kansas State University this fall. Ruscio landed a graduate teaching assistantship where she said she will “earn her keep” by teaching one section of expository prose, similar to Keuka’s freshman composition course, in the fall and two sections in the spring.
Ruscio said she believed the Field Period experience she could include in her admission application, particularly one Field Period working with the children’s librarian at the Penn Yan Public Library, helped showcase her as a desirable candidate. Keuka’s Field Period is a 140-hour annual internship or exploratory study required each year for undergraduates.
During her time at Keuka, Ruscio participated in the annual Red Jacket Literary journal, the Arion Players theatrical presentations, wrote a College blog for incoming freshman, and showcased several paintings, mixed media and photos in the senior art show. She said Keuka provided her the ability to explore what she really wanted to do with her life through its internships, small class sizes, and “awesome professors and advisers.”
“If it hadn’t been for Keuka, the Field Period [program], and my first advisor, Ms. Harris, I may have been stuck writing press releases instead of studying literature, making art, and doing what I really want to do,” Ruscio said.
Editor’s Note: Where can a Keuka degree take you? This is the second in a series of snapshot profiles on members of Keuka’s Class of 2013.
Josh Beaver ’13 of West Terra Haute, Ind., graduated with a degree in political science and history and will pursue a dual master’s degree in American history and historical administration from Eastern Illinois University (EIU) in Charleston, Ill. While he pursues his degree, Beaver will also hold down a customer service- based job in telecommunications at Alorica, Inc.
During his time at Keuka, Beaver was heavily involved in a number of campus clubs and organizations, including Student Senate, Chemistry Club, President’s Leadership Council and served as a member of the Spiritual Life Advisory Board, on two Alternative Spring Break mission trips, and on the steering committee for Keuka’s annual day of community service, Celebrate Service … Celebrate Yates (CSCY).
“I value the opportunities that Keuka gave me, and taught me about: the environment, that change is not always a bad thing, the hard work ethic and dedication to yourself, to always do your best,” Beaver said. “My coursework taught me how to be flexible, how to pick up on patterns (mainly things that have already happened and how they can be improved on), and also how to analyze and adjust with what works and doesn’t work.”
Install a specialty digital printing press that could produce high-quality wine labels in batches of less than 10,000. Recruit young professionals to join the Penn Yan Rotary Club. Design a new brand strategy for a food service supply company with 75 years of local history. Introduce a video game for individuals with autism through a kickoff event where the crowd will source (fund) the project. Market Hunt Country Vineyard wines to prospective new customers. Promote a study-abroad program to campus students with a video.
These are just some of the recommendations that students in a Keuka College graduate program presented Feb. 20 and 21 to local merchants and business leaders as part of Dr. Yang Zhao’s Marketing for Managers class.
The students met with leaders of local companies or non-profit organizations to assess the needs of the respective businesses, then worked in small teams to develop marketing plans to address the primary issues. Each team conducted research, interviews, surveys, and financial analysis to develop recommendations for their clients. The students then created a formal marketing plans showcased them in Powerpoint presentations during the final week of the eight-week course.
The eight-week course is part of a one-year program where students earn a Master of Science degree in management with a focus on international business (MSMIB). The MSMIB is similar to an MBA, but with more practical application. Enrollment features a mix of American, Vietnamese, Chinese, and Lebanese students, as well as one from Lesotho.
According to Fredric Tassone of Syracuse, whose team prepared a plan to help the Penn Yan Rotary Club recruit six new young professionals each year, conducting surveys was the hardest part. However, after analyzing the data the research uncovered, the team recommended the club target new members in the 23-35 age range, one of three market segments they identified, and of the three, the one most likely to have the time and interest to join.
“We gave them the most feasible option, since they don’t have a lot of money to advertise, and with their networking focus, that’s probably the best way to build up the club,” Tassone said. (more…)
What’s it like to take graduate courses at the “Harvard” of China?
Just ask Matt McFetridge ’12, who is settling into his second month of graduate studies in the international relations program at Tsinghua University (pronounced “Ching-wah”) in Beijing, China.
“I’m studying with some of the foremost scholars on U.S.-China relations,” said the Penn Yan native in a recent email interview.
In 2010, McFetridge spent the fall semester as an exchange student at Yunnan University of Finance and Economics (YUFE) in Kunming, one of Keuka’s partner universities.
That experience set him on a new course: to incorporate connections to China into his political science and history degree, and future career. Exposure to the Chinese language and the city that serves as hub of China’s foreign relations could give him an edge if he pursues a doctoral program in history or works as an analyst, perhaps with the government or a think tank.
“I love the program, I love the school, and the intellectual community here is equally impressive,” he wrote. “It’s such a difference between Keuka where I was one of 1,000. Here, I am one of 31 in my cohort surrounded by 30,000 of the best minds from China and abroad.”
Where can a Keuka degree take you? This is the ninth in a series of snapshot profiles on members of Keuka’s Class of 2012.
Ean Titus of Geneva just completed his master’s degree in literacy (grades 5-12) at Keuka, after graduating in 2011 with a degree in adolescent education with concentrations in biology and special education.
A Field Period internship in the Geneva City School District, with a former teacher, led to landing a job teaching special education and algebra to 9th graders in the newly formed freshman academy in that district. Titus’s former teacher is now a co-worker and Titus is about to start his second year on the job.
“My freshman-year Field Period I was in a biology classroom teaching lessons and labs … seeing if teaching was a career that I wanted to pursue. After that experience, I knew it was the right path for me,” Titus said. “Completing my Field Periods gave me a lot of real-world experience that I plan to continue implementing for the rest of my career.”
Titus plans to begin work on a school administration degree this fall through Niagara University, and said his ultimate goal would be to become a principal or superintendent of schools.
To explore what might be in your future with a Keuka degree, request more information.