On Sunday, Vice President for Student Affairs and Dean of Students Jim Blackburn welcomed the 184 volunteers for the Celebrate Service…Celebrate Yates (CSCY) community service day by sharing the new Keuka College mission statement:“To create exemplary citizens and leaders to serve the nation and the world of the 21st century.”
For the 16th year, CSCY volunteers showed just how exemplary members of the College and community truly are by stepping up to serve 24 non-profit agencies across Yates County. Each year, non-profits, including youth camps, community centers, churches, libraries, fire departments and more gain a helping hand from area residents and Keuka students who come together to pitch in on spring cleaning projects.
CSCY is a collaboration between the College and Yates County Chamber of Commerce, with support from local merchants and business sponsors.
Community service is nothing new for Class of 2016 members Preston Vick, Jake Altman, and Rich Weit, who signed up for CSCY with other members of the Keuka men’s soccer team. While CSCY is not something the players are required to do, team members still volunteer for the day, Altman said. The trio worked with others to rake leaves at Camp Cory on the east side of Keuka Lake,
Install a specialty digital printing press that could produce high-quality wine labels in batches of less than 10,000. Recruit young professionals to join the Penn Yan Rotary Club. Design a new brand strategy for a food service supply company with 75 years of local history. Introduce a video game for individuals with autism through a kickoff event where the crowd will source (fund) the project. Market Hunt Country Vineyard wines to prospective new customers. Promote a study-abroad program to campus students with a video.
These are just some of the recommendations that students in a Keuka College graduate program presented Feb. 20 and 21 to local merchants and business leaders as part of Dr. Yang Zhao’s Marketing for Managers class.
The students met with leaders of local companies or non-profit organizations to assess the needs of the respective businesses, then worked in small teams to develop marketing plans to address the primary issues. Each team conducted research, interviews, surveys, and financial analysis to develop recommendations for their clients. The students then created a formal marketing plans showcased them in Powerpoint presentations during the final week of the eight-week course.
The eight-week course is part of a one-year program where students earn a Master of Science degree in management with a focus on international business (MSMIB). The MSMIB is similar to an MBA, but with more practical application. Enrollment features a mix of American, Vietnamese, Chinese, and Lebanese students, as well as one from Lesotho.
According to Fredric Tassone of Syracuse, whose team prepared a plan to help the Penn Yan Rotary Club recruit six new young professionals each year, conducting surveys was the hardest part. However, after analyzing the data the research uncovered, the team recommended the club target new members in the 23-35 age range, one of three market segments they identified, and of the three, the one most likely to have the time and interest to join.
“We gave them the most feasible option, since they don’t have a lot of money to advertise, and with their networking focus, that’s probably the best way to build up the club,” Tassone said. (more…)
How does a Keuka degree fit into daily military life?
Just ask U.S. Air Force Capt. Ryan Maddox ’07, who graduated with a B.A. in math and a B.S. in business management, and now serves as operations officer for the U.S. Air Force 52nd Equipment Maintenance Squadron, which includes four officers and 461 enlisted airmen at Spangdahlem Air Base in Germany. Maddox is second-in-command to the squadron commander.
“I handle operations and she handles the personnel—the pats on the back and the kicks in the butt, so to speak,” he said. “We provide munitions support and we do maintenance. Let’s say after flying, a part gets damaged and needs repair. We repair it through metal fabrication.”
In addition, the squadron handles what Maddox calls “deep tissue maintenance,” such that after every 400 flight hours logged by a particular plane, it will spend from 7-20 days in the base hangar getting stripped down for more intensive analysis or repairs.
“As far as business is concerned, maintenance and munitions is pretty much like any other business. We have a product, a process, customers, logistics, and a supply chain. I market my product to my customers – other squadrons – so they get what they want and I’m able to supply it. It’s almost a direct correlation [to business].” (more…)
Where can a Keuka degree take you? This is the fourth in a series of snapshot profiles on members of Keuka’s Class of 2012.
Junelle King ’12 graduated cum laude with a degree in organizational communication and is currently amidst three months of full-time work with the Finger Lakes Museum project, a non-profit organization working to build a world-class cultural and natural history museum and aquarium on land at Keuka Lake State Park. During the spring semester of her senior year, King conducted a senior practicum at the museum, developing summer programs and promotions at community sites throughout the region. Her practicum went so well, she was asked to stay on to carry out the programs she designed, including community “coffee chats” and two community event nights at Keuka Lake State Park, one in July and one in August. During each park event, officials will bring in a State Parks wildlife biologist as well as a local music group to appeal to local residents, boaters and the campers visiting the park, to raise awareness and build support for the museum. Additional job duties involve monthly e-newsletters sent to supporters and managing the Twitter and Facebook accounts for the Museum.
King says Keuka’s Field Period internship program was a major factor in her decision to enroll, and now, after graduating, she believes it paid off for her.
“Having the work experience, building my resume and trial-and-error figuring out what you want to do and the experiential learning with the senior practicum is how I was able to get my job with the Museum. Not many other schools offered that.”
While temporary, her current job is a “great opportunity” to work on building a project from the ground floor up, she said.
“Even though I’m a communications assistant, I do get to have a lot of input because there are so few staff and it’s in the early stages. It’s great to see how an organization develops as it’s growing and to help other people to see it too. It’s very inspiring.”
To explore what might be in your future with a Keuka degree, request more information.
Hien Pham may be a Vietnamese student studying for a degree at an American college, but she’s taking advantage of every opportunity afforded her to pave the way to a future job. At Keuka College one of those opportunities is Field Period, the 140-hour internship in real-world workplaces that each Keuka undergraduate conducts each year.
Pham hails from Hue City, Vietnam, and studied at Vietnam National University (ISVNU) in Hanoi, a partner school to Keuka, before transferring to the home campus in Keuka Park last year. With a business management major and a communications minor, the senior put multiple skills to use in January for Action for Boston Community Development Inc. (ABCD), a non-profit agency that provides a range of services to low-income families, including minorities and internationals.
During her four weeks at the Dorchester City neighborhood branch, Pham used her graphic design skills to create a four-page branch newsletter, which showcases numerous programs and offerings for the many Asian and African-American families served by ABCD. She also drew and painted a large banner of Rosa Parks’ bus to hang on a center wall for children to add names of famous Black Americans during Black History Month in February.