Install a specialty digital printing press that could produce high-quality wine labels in batches of less than 10,000. Recruit young professionals to join the Penn Yan Rotary Club. Design a new brand strategy for a food service supply company with 75 years of local history. Introduce a video game for individuals with autism through a kickoff event where the crowd will source (fund) the project. Market Hunt Country Vineyard wines to prospective new customers. Promote a study-abroad program to campus students with a video.
These are just some of the recommendations that students in a Keuka College graduate program presented Feb. 20 and 21 to local merchants and business leaders as part of Dr. Yang Zhao’s Marketing for Managers class.
The students met with leaders of local companies or non-profit organizations to assess the needs of the respective businesses, then worked in small teams to develop marketing plans to address the primary issues. Each team conducted research, interviews, surveys, and financial analysis to develop recommendations for their clients. The students then created a formal marketing plans showcased them in Powerpoint presentations during the final week of the eight-week course.
The eight-week course is part of a one-year program where students earn a Master of Science degree in management with a focus on international business (MSMIB). The MSMIB is similar to an MBA, but with more practical application. Enrollment features a mix of American, Vietnamese, Chinese, and Lebanese students, as well as one from Lesotho.
According to Fredric Tassone of Syracuse, whose team prepared a plan to help the Penn Yan Rotary Club recruit six new young professionals each year, conducting surveys was the hardest part. However, after analyzing the data the research uncovered, the team recommended the club target new members in the 23-35 age range, one of three market segments they identified, and of the three, the one most likely to have the time and interest to join.
“We gave them the most feasible option, since they don’t have a lot of money to advertise, and with their networking focus, that’s probably the best way to build up the club,” Tassone said. (more…)
Where can a Keuka degree take you? This is the second in a series of snapshot profiles on members of Keuka’s Class of 2012.
Matt McFetridge ’12 graduated cum laude with a degree in political science and history and has been accepted to Tsinghua University (pronounced “Ching Wah”) in Beijing, China, where he will pursue a master’s degree in international relations, starting in September. Tsinghua is considered the “Harvard” of Chinese universities. The degree will be an extension of what McFetridge learned in Keuka classes, where he always tried to find a way to connect the material to China. Primary among his independent educational experiences was the semester-long study he conducted in 2010 as an exchange student at the Yunnan University of Finance and Economics (YUFE) in Kunming, one of Keuka’s partner universities.
Most doctoral history programs require some kind of “language influence,” he said, and exposure to the Chinese language as well as an up-close-and-personal view of activities in the capital city that serves as the hub of U.S.-Chinese relations will give him a distinct advantage.
“It’s a little less orthodox, but for what I want to do, it’s a step up and it may open doors not only to teach at a college, but perhaps lead to a job as an analyst, with the government or a think tank,” McFetridge said.
To explore what might be in your future with a Keuka degree, request more information.
Greg Shoff has had more than a little experience helping people.
A military veteran, Shoff served six years with the U.S. Coast Guard in places such as Florida, Mississippi, Oregon and Washington, often providing disaster relief after hurricane season, helping to rebuild schools and community centers, or assisting mobile medical teams with setting up clinics.
Often, Shoff found himself working with at-risk or troubled youth from families in hard-hit communities, showing them “how to use certain tools, to look out for someone else and connect with that community instead of feel [pushed] away,” he said.
“You recognize that communities need an extra hand with youth at times, and a few of us would always link up with the kids and work to show them what it means to give back,” he said.
Shoff never expected to do what he calls “the humanitarian side” of social work in the Coast Guard, but his passion for it led him to pursue a bachelor’s degree in the field, which he will receive Sunday from Keuka College. Along the way, the Penn Yan resident earned a special distinction, receiving a student Social Worker of the Year Award from a regional chapter of the National Association of Social Workers. (more…)
The Keuka College Adjunct Professor of the Year makes no bones about her strict supervising style. If a student teacher appears to be slacking off and she knows they can do better, Mary Ellen Morgan won’t let up for a minute.
Indeed, when the Penn Yan resident was called to the stage Dec. 11 during Keuka’s mid-year conferral of degrees, a portion of her introduction included comments from a student whose respect Morgan had earned.
“I absolutely hated Mrs. Morgan … Even as I say this, I love her and everything was for my own good. I grew so much with her help and I always knew where I stood. Her criticisms never stopped, but that was a great thing,” the student wrote.
Morgan said she smiled hearing it, because she knew exactly who wrote it, and knew he was capable of more.
“I know that I am hard on the kids,” she said, using her favorite word for the student teachers under her care, “especially the first couple weeks. I wanted him to achieve and I stayed right on him. [Student teaching] is such a short time frame, I want them to get the best of it, so I come down on them because I want to make sure they get their feet in the doors.”
Since 2001, the Penn Yan resident has been supervising student teachers in Keuka’s education division, meeting weekly with them and their mentor teachers on location at schools across Western New York. Student teachers may work in districts from Waterloo to Watkins Glen to Wayland, perhaps as far as 60 miles from the Keuka Park campus. Morgan first “filled” a spot in the supervisor ranks by a friend who moved to Germany and has been involved ever since. Morgan’s daughter graduated from Keuka in 1988, and Morgan’s family moved to the Keuka Lake area full time in 1996. She has also worked with the College Rotoract Club, affiliated with the Rotary Club of America, and took a group of students to Gettysburg last year for a Rotary conference.
Morgan brings a total of 32 years at Elmira City Schools to her work, having taught seven years at the elementary level and 26 years in secondary level classrooms. During many of those years, Morgan served as a sponsor teacher for a semester for young college seniors completing their student teaching rotations. That’s an edge she believes she brings to her supervisory role.
By Ryan Nichols ’12
Freelance culinary and travel writer Karen Deyle, restaurant critic for the Rochester Democrat & Chronicle and author of Rochester Eats: 15 Years of Craves and Faves, will speak at Keuka College Thursday, Dec. 15.
Deyle will deliver the next Community Luncheon Series presentation at noon in the Gannett Room of Lightner Library.
A food writer for more than 15 years, she reviews restaurants in her Democrat & Chronicle column titled “First Bite.” She is also travel editor and contributing writer for Travel Host of Rochester and the Finger Lakes.
Rochester Eats is a tribute to the independent restaurants and restaurateurs who have “fed us well over the past 75 years,” said Deyle. “In talking to patrons and owners with first-hand stories, the collection developed into more of a ‘scrapbook’ effort that shares copies of menus and secret recipes.”
The book profiles more than 100 local and regional restaurants, specialty food purveyors, and casual dining spots.
“There are glimpses of downtown dining spots like Sibley’s Tower and McCurdy’s Garden Room, Eddie’s Chop House, and everyone’s nostalgic favorite, The Manhattan,” said Deyle. “There are pictures and stories from casual locales like Vic n Irv’s and Don and Bob’s, located at Seabreeze in an area once know as ‘Hot Dog Row.’ There are Sunday drive locations in places like Ionia, Naples, and Canandaigua.”
Deyle also serves as communications manager at Cameron Community Ministries, a non-profit soup kitchen that serves nearly 50,000 hot meals a year as well as free dinners five nights a week for children through Foodlink’s Kids Cafe program.
Tickets for the luncheon are $12.75, with $2.50 going to the Penn Yan Keuka Club Scholarship Fund, which provides an annual scholarship to a local student attending Keuka College.
Reservations are required, and must be made no later than Friday, Dec. 9. To make a reservation or for more information, contact Keuka’s Office of Alumni and Family Relations at (315) 279-5238 or firstname.lastname@example.org. You may also register online at http://events.keuka.edu
Winning the Keuka College Golf Classic has become a habit for the team of Kyle Reagan ’05, Roger Jensen, Scott Jensen ’07, and Josh Robinson ’09.
The foursome have carved their names on the trophy three times in the past four years and was favored to make it four out of five at the 12th renewal of the event July 18 at Lakeside Country Club in Penn Yan.
Reagan, Jensen, Jensen, and Robinson delivered once again, although they were pushed to the limit by the team of Jim Stork, Matt Stork, Jeff Zimar, and Ben Stewart.
Both teams carded 13-under par 59s, with first place determined by a match of scorecards.
The team of Mike Sweet ’03, Jenn Sweet, Mike Heib, and Bryan Lanahan won the mixed team division with a 62 while Paul O’Neill, Jean O’Neill, Bob Meriwether, and Glenn Rolls returned a 61 to win the senior division.
Marty Sample and Jenn Sweet won the longest drive competitions while Judy Erwin, Doug Lippincott ’11, Jesse Bond, and Sweet won closest-to-the-pin prizes.
The tournament benefits the Deb Manahan Golf Classic Scholarship, which carries the name of the late Penn Yan resident, avid golfer and Keuka College benefactor. In its first 11 years, the tournament raised some $137,000 for the scholarship, awarded annually to Keuka students from the Finger Lakes region.
To see more of golfers in action at the Keuka Classic, click here.
With giggles and cheers, 15 boys and girls from the Dundee Head Start program delighted in the delivery of Easter Baskets from Keuka students today (April 15).
No bunny was necessary as senior Jennifer Bush and junior Jessica VanDerPoel accompanied Valerie Webster from Keuka’s Center for Experiential Learning to bring each child an individual basket plus deliver two giant baskets of goodies for the whole class to share. Other students serving in Keuka’s Community Service Resource Center had delivered similar Easter baskets to the Penn Yan Head Start program Thursday afternoon.
Each spring, students, faculty and staff donate a variety of candy, toys, books, and other goodies to be made into Easter baskets for each student in the Head Start classes.
There aren't any events scheduled for today. Please check back in the near future or view the College calendar to see what's coming soon.