Keuka College has received approval from the New York State Department of Education to offer a major in art and design beginning in the fall 2013 semester.
The major is geared toward students interested in design, visual expression, and digital communication.
Keuka’s program provides “practical, career-entered advising and experiences” that a recent national report on education in the arts recommends, “including a first-year introduction to the principles and practices of building a professional portfolio and a stand-alone, upper-level seminar focused on “Art in the World,”’ said Doug Richards, professor of English and chair of the Division of Humanities and Fine Arts.
“While fostering creative development and personal expression, the major provides the skills and experiences essential for success in the field of design and visual communication. The program’s enhanced emphasis on digital media and graphic design will open up cutting edge opportunities for students as they transition to the workforce or advanced study,” said Richards.
Students may choose to pursue a stand-alone, core-major program in art and design, or an art and design major with any of the following concentrations: advertising/marketing, communication, digital graphic design, small business/entrepreneurship, studio art, theatre arts, and verbal arts.
“The new program has more of a design influence, and reflects that there is more interest in digital media,” said Melissa Newcomb, assistant professor of art. “However, students will not be limited to design, and will learn layout, digital publishing and how to build their portfolios.”
As the “artistic community” at Keuka grows, Newcomb believes there will be more opportunities for students to share their work on campus, build their portfolios, and enhance their marketable skills.
Added Newcomb: “Ever since I arrived at Keuka, I’ve had this big dream of where I want to take the art program. I feel very good about where it is going.”
To explore any of Keuka’s academic programs, request more information.
Jonathan Accardi, director of campus recreation and aquatics at Keuka College, received a double dose of good news Thursday (April 18).
After winning the College’s Work-Study Supervisor of the Year Award, Accardi learned he had also captured the Northeast Association of Student Employment Administrators (NEASEA) Supervisor of the Year Award.
The NEASEA’s Supervisor of the Year program begins at an institutional level and progresses to the regional level. The award was established to recognize the integral part that the supervisor plays in the education of a student employee. Supervisors act as mentors and provide education to their students not gained through the classroom. Students at colleges and universities across the region were asked to nominate supervisors they felt were especially worthy of recognition.
In all, 91 supervisors were nominated, including seven from Keuka, and 11 schools submitted their winner for consideration for the NEASEA award. Accardi bested winners from colleges in New York, New Jersey, Maryland, Massachusetts, Maine, Pennsylvania, and West Virgina.
According to senior Samantha Stevenson, who nominated Accardi, he communicates continuously with student workers, is always open to comments or concerns, and freely shares his vision for future campus recreation programming. Stevenson called Accardi one of her greatest mentors. (more…)
Dr. Jennie Joiner, assistant professor of English at Keuka College, is putting a new twist on some classic short stories, sonnets, plays and prose.
Joiner introduced a new course this fall, Literature in the Wider World, which serves as the new introduction to the major. It seeks to expand student horizons on books, reading, writing and all-things English and to grasp the role literature plays in everyday life.
Professor of English Doug Richards, chair of the Division of Humanities and Fine Arts, visited Joiner’s class and shared a real-life example of how English can play a role in careers beyond writing and teaching. According to Richards, a graduate of Keuka’s organizational communication program was on a sales call “that was going nowhere” but took a positive turn when the prospective client referenced the medieval poem, Beowulf. The Keuka graduate was able to build on the allusion in conversation, earn the client’s respect, and make the sale.
“You will know the stories of your culture and can engage in intelligent conversation and you’ll get further along,” advised Richards. “Keep working on building links and connections.”
And that is what the students did in Joiner’s class. They studied some classics, among them Shakespeare’s Sonnet 116, and short stories, such as Faulkner’s “A Rose for Emily” and Gilman’s “The Yellow Wallpaper. However, more than simple context and content were discussed. In addition to reading the traditional works, students also investigated digital and other media formats, and even theatrical and cinematic formats, in the case of Susan Glaspell’s play Trifles, and Fitzgerald’s classic, The Great Gatsby.
While digital technology has had a significant impact on the written word, students debate more than just print-versus-e-book preferences. One challenge Joiner gave students is to consider literature as hypertext, the embedded digital links to prior electronic postings. In the final assignment, for example, the autobiographical “Narrative of the Life of Frederick Douglass,” a popular treatise against slavery, students reviewed the Biblical story of Daniel in the lions’ den. They then analyzed a portion of the work where Douglass describes his newfound freedom as escaping the hungry mouth of the lions.
While on its own, the reference makes literal sense, Joiner said, “it’s a hypertext without links and we have to be aware there’s a link, so how do we fill that in? We can read [literally] without understanding the allusion but what if we do? All of a sudden it takes on this whole new meaning and how does it help [Douglass] make [his] argument? His audience would have understood that [allusion] and we, today, may not.”
Douglass’s “Narrative” contains several other Biblical and secular allusions, which students further analyzed in their final class project, where they could choose their own creative medium to demonstrate the knowledge gleaned in their studies. While some students presented digital essays using literal hyperlinks and hypertext, others chose creative mediums – digital and traditional – to share what they learned.
For example, freshman Brianna Jackson of Syracuse used a multi-dimensionsal software known as Prezi, which some have compared to PowerPoint on steroids, to present a 3-D, visual display of quotes, images, colors and more. Two students, sophomore Jake Banas and junior Justin Hess wrote fictional stories, with Banas “writing a story about writing my paper,” while Hess reverted to the classic detective-reporter serial, turning the research into clues to decipher the mystery.
Meanwhile, sophomore Tyler Hixson of Shortsville created a Facebook persona for Douglass, posting photos available in the public domain, as well as links to facts and figures relative to Douglass, then “friending” the real Facebook accounts of fellow students in the class. He also created a Twitter account using the handle FreddyDouglass17.
Joiner asked students to compare and contrast pros and cons of each format or medium.
While sophomore Judy Ludwig of Rochester merged the traditional term paper with hypertext, she “came to the conclusion that you needed both – neither the hypertext nor the traditional paper did everything you needed it to do,” explained Joiner.
Similarly, Jackson’s Prezi slideshow was visually appealing, “but in terms of something that can stand on its own, this won’t work – we need you to fill in the blanks,” Joiner described.
What’s it like to take graduate courses at the “Harvard” of China?
Just ask Matt McFetridge ’12, who is settling into his second month of graduate studies in the international relations program at Tsinghua University (pronounced “Ching-wah”) in Beijing, China.
“I’m studying with some of the foremost scholars on U.S.-China relations,” said the Penn Yan native in a recent email interview.
In 2010, McFetridge spent the fall semester as an exchange student at Yunnan University of Finance and Economics (YUFE) in Kunming, one of Keuka’s partner universities.
That experience set him on a new course: to incorporate connections to China into his political science and history degree, and future career. Exposure to the Chinese language and the city that serves as hub of China’s foreign relations could give him an edge if he pursues a doctoral program in history or works as an analyst, perhaps with the government or a think tank.
“I love the program, I love the school, and the intellectual community here is equally impressive,” he wrote. “It’s such a difference between Keuka where I was one of 1,000. Here, I am one of 31 in my cohort surrounded by 30,000 of the best minds from China and abroad.”
With an eye toward creatingmore scholarship opportunities for students, the Keuka College Board ofTrustees approved a measure that links the College with the Army Reserve Officers Training Corps (ROTC) program at RIT.
At its recent spring meeting, the Board passed a resolutioncalling for the College to enter into affiliate status with RIT. Keuka studentswill be able to enroll in ROTC this fall.
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