Editor’s Note: Where can a Keuka degree take you? This is the seventh in a series of snapshot profiles on members of Keuka’s Class of 2013.
Jose Cervantes ’13 was born in Guadalajara, Jalisco-Mexico, but grew up in Horseheads. With aspirations of working for Federation Internationale de Football Association (FIFA) in its Madrid, Spain branch office, Cervantes earned a degree in business management with a marketing concentration and will pursue a second degree through Keuka: a master’s of management with a concentration in international business.
Cervantes played midfield on Keuka’s men’s soccer team in his junior and senior years after transferring in from Corning Community College, where he played as a sophomore. He’ll compete one more year for Keuka while grad school is underway. Indeed, sports have played a major role in the internship experiences Cervantes pursued through Keuka’s Field Period program. His senior year internship was conducted at Watkins Glen International Speedway.
“I benefited the most from the Field Periods,” Cervantes said of Keuka. “Having [job] experience before graduation is a great plus in the ‘real world.’”
While grad school is underway, Cervantes will branch out in his new role as restaurant chain supervisor at Garcia’s Mexican restaurant (his family’s business), where he will also oversee marketing.
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She may be just 19, but sophomore Mackenzie Green already has her eye on a career in the wine industry.
The Rushville resident spent January conducting a Field Period internship with the New York Wine & Grape Foundation, a non-profit agency that advocates for New York grape growers, wine-makers, and wineries of all sizes. The foundation offices are housed in the New York Wine & Culinary Center in Canandaigua, and its “Uncork New York!” motto is becoming familiar to wine-lovers statewide.
“I know a lot about wine production and grape-growing because of my degree in viticulture and wine technology from Finger Lakes Community College (FLCC), so it’s interesting to see the other side of it, how to actually market the wine and reach out to customers,” said Green, who transferred to Keuka to pursue a bachelor’s degree in marketing.
To that end, Green worked primarily with foundation staffers on a new campaign, “New York Drinks New York,” promoting Finger Lakes wines to New York City restaurant owners and sommeliers, the credentialed wine experts at restaurants or winery tasting rooms who manage the wine inventory and recommend food and wine pairings. (more…)
Editor’s Note: In terms of “What’s new at Keuka College,” the newest are 174 Vietnamese students who began pursuit of management science degrees Oct. 3 at the University of Science, Vietnam National University—Ho Chi Minh City (HCMUS), ITEC (International Training and Education Center). Assistant Editor Rachel E. Dewey conducted an interview with six of them via Skype and email.
Twenty-one year-old Tran Thi Phuong Khanh (“Khanh”) found much to love in the first week of classes at HCMUS.
“The professors are so friendly, and that makes me feel comfortable,” she said. Tran chose Keuka in order to study in an international environment that would make her confident, and provide realistic experiences, not just pages in a book.
“Yesterday, I learned about international experiential education,” she said, referring to Keuka’s reputation as the national leader in experiential, hands-on learning.
Like a handful of other new HCMUS students, Tran would like to finish her Keuka degree at the Keuka Park campus. After graduation, she hopes to become a public relations manager, in addition to organizing and promoting events.
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