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Enactus Team a Quarter-Finalist at National Competition

The Keuka College Enactus team has returned triumphant from a strong showing at the 2014 National Expo in Cinncinati, Ohio, held March 31- April 3.

According to co-adviser Enid Arbelo Bryant, assistant professor of communication, the group advanced through the first round to the quarter finals, earning a trophy along the way.

“I’m so proud of the group and their hard work this year,” Bryant said, noting that the team was up against some admirable competitors who moved ahead into the semi-finals. Some of the contenders included schools as large as the University of Southern Maine, University of North Caroline at Charlotte and Kennesaw State University.

The 2014 Enactus team in Ohio

Enactus is an international, non-profit organization that works with leaders in business and higher education to mobilize students to make a difference in their communities while developing the skills to become socially responsible business leaders. The international organization formerly known as Students in Free Enterprise (SIFE) changed its name to Enactus in the fall of 2012.

Each year, Enactus teams from college campuses across the nation send exposition teams to participate in regional competitions. Through rehearsed and choreographed multimedia presentations, team members give a formal retelling of the club’s accomplishments during that academic year. The judges panel is comprised of private-sector business executives and can be tough to impress. Regional winners automatically receive an invitation to the national competition, which the Keuka College team has done 10 of the past 12 years.

The College was represented in Cinncinati by Enactus members Michael Kelly ’14, president; Darrcy Matthews ’14, COO; Brittany Gleason ’15, Amanda Markessinis ’16, Kathryn Zawisa ’16, Joshua Crummenauer ’15, Trevor Irby ’16, Ashley Smith ’16, Joseph Rosario ’16, Marilynn Schoen ’15 and Margaret Tower ’16. Another five students round out the full club on campus.

According to Kelly, the team has overcome a number of challenges in the last three years, and this year’s finish capped it off.

“Considering this is the farthest we’ve gone in three years, this year has been extremely successful,” said Kelly. “I’m grateful to all the team members who worked tirelessly to make sure all the projects were going well throughout the year. Even though I will graduate and be sad to leave the team, I’ll be excited to watch how they’re doing from the sidelines.”

Three projects were part of this year’s work: the Seeds of Change initiative, which enables teenage girls at a Costa Rican shelter for the underprivileged to make and sell handmade bracelets in their local community and ship them back to the Enactus team for sale here; the Campus Sustainability Initiative (CSI) which the team has coordinated since 2009 to raise awareness about a number of environmental and societal issues; and a new initiative to begin selling paid ads for the Keukonian student newspaper.

In addition to Bryant, Dr. Yang Zhao, assistant professor of international management, also serves as adviser to the team.

Enactus Team a Runner-Up at Regionals

Keuka's team, from left: Brittany Gleason, Darrcy Matthews, Rich Matrassi, Marilyn Schoen, Desiree Ford and Tom Hoang.

Members of Keuka’s Enactus Team with Ferrara, left, present division chair Ann Tuttle, right with their trophy from regional competition.

Another competition trophy has joined the collection in the division of Business and Management on the second floor of Hegeman Hall, as the Keuka College Enactus team brought back a symbol of its performance at Friday’s (March 22) regional competition in Baltimore, Md.

Members of the presentation team, which included six student speakers, two alternates, and two audio-visual coordinators, presented Ann Tuttle, interim chair of the division, with a first runner-up trophy Monday morning.  Keuka finished behind the University of Virginia, York College, and Messiah College.

Enactus is an international, non-profit organization that works with leaders in business and higher education to mobilize students to make a difference in their communities while developing the skills to become socially responsible business leaders. The international organization formerly known as Students in Free Enterprise (SIFE) changed its name to Enactus this fall. (more…)

Enactus Team Heads for Regional Competition

Matrassi, Gleason, Matthews, Ford, alternate Josh Crummenauer, and Schoen, rehearsed the Enactus presentation Friday March 15

Imagination. Courage. Determination. Partnership. Accountability. Curiosity. Those six traits and four community service initiatives will be shared by six Keuka students at the regional Enactus competition  in Baltimore, Md. March 22.

Enactus is an international, non-profit organization that works with leaders in business and higher education to mobilize students to make a difference in their communities while developing the skills to become socially responsible business leaders. The international organization formerly known as Students in Free Enterprise (SIFE) changed its name to Enactus this fall.

Regional winners automatically receive an invitation to the national competition, which Keuka has done nine of the past 11 years. This year’s nationals will be held May 21-23 in Kansas City, Mo.

Enactus Team President Desiree Ford, a senior, describes the Pathstone project the team operates, originally launched through a grant from then-Senator Hillary Clinton

The Keuka team will deliver  a 17-minute presentation outlining four community service projects  it completed this year, Including:

At the close of practice, Enactus team members took questions on projects. From left, tech assistant Dan Stephens, Ford, Crummenauer and Schoen

Members of the presentation team include:

The team is coached by faculty adviser Sam Ferrara, assistant professor of management.

Math and Munitions, the Business of the Military

How does a Keuka degree fit into daily military life?

Maddox '07, right, is sworn in as a USAF Captain.

Just ask U.S. Air Force Capt. Ryan Maddox ’07, who graduated with a B.A. in math and a B.S. in business management, and now serves as operations officer for the U.S. Air Force 52nd Equipment Maintenance Squadron, which includes four officers and 461 enlisted airmen at Spangdahlem Air Base in Germany. Maddox is second-in-command to the squadron commander.

“I handle operations and she handles the personnel—the pats on the back and the kicks in the butt, so to speak,” he said. “We provide munitions support and we do maintenance. Let’s say after flying, a part gets damaged and needs repair. We repair it through metal fabrication.”

In addition, the squadron handles what Maddox calls “deep tissue maintenance,” such that after every 400 flight hours logged by a particular plane, it will spend from 7-20 days in the base hangar getting stripped down for  more intensive analysis or repairs.

Maddox supervises logistics, storage, supply chain management and more for Air Force munitions, like this bomb, at his base in Germany.

“As far as business is concerned, maintenance and munitions is pretty much like any other business. We have a product, a process, customers, logistics, and a supply chain. I market my product to my customers – other squadrons – so they get what they want and I’m able to supply it. It’s almost a direct correlation [to business].” (more…)

SIFE Out, Enactus In

SIFE, a familiar acronym on the Keuka College campus since the advent of the 21st century, no longer exists.

In a move designed to reaffirm its “long-standing commitment to using entrepreneurial action as a catalyst for progress,” the international organization Students in Free Enterprise has changed its name to Enactus.

“We needed a name that captured the entrepreneurial spirit that fuels everything we do,” said Alvin Rohrs, CEO. “We were also eager to create a name that reflected how global this organization has become.”

Some 57,000 students are members of Enactus clubs in 1,600 colleges and universities in 39 countries.

“Entrepreneurial action is not something that is relevant to a single culture or nationality,” said Rohrs. “What we do is just as powerful in Shanghai as it is in Sao Paulo, just as transformative whether we are in San Francisco or Sydney.”

Or in Keuka Park, N.Y., where the Keuka College SIFE  team has enhanced the quality of life in the region while qualifying for nine SIFE national competitions in the past 11 years. (more…)

Snapshot of a Graduate: Nick Simpson

Where can a Keuka degree take you? This is the sixth in a series of snapshot profiles on members of Keuka’s Class of 2012.

Nick Simpson ’12 graduated Keuka with a degree in management and has been employed since May with Places.Mobile, a company that provides mobile marketing for businesses, and was certified by Google on May 1 as the upstate New York contractor for Google Business Photos. Thanks to the new Google program, a company such as an auto dealer, coffee shop, restaurant or other retailer, can give prospective customers a 360-degree interactive virtual tour of the inside of their establishment. The virtual tour is directly attached to Google search results, maps or ads and can be embedded into a businesses’ website or Facebook page.

Penn Yan resident Nick Simpson

Simpson is one of three Keuka students working as independent sub-contractors with Jim Hilker, Keuka’s director of educational technology, and owner of Places. Mobile. Simpson, who served as president of the Keuka Students in Free Enterprise (SIFE) team, connected with Hilker during the spring semester for a training session on how to market enhancements to a business’s Google Places listing so merchants could capitalize on mobile marketing to smartphone users. Now, he is handling panoramic photography, while the two other Keuka students are focused on sales and marketing.

Even before this door opened, Simpson said, “I wanted to get involved with all this stuff because Jim kind of led me into the whole Google universe and the opportunity that existed there. He’s grown with that to find new and better opportunities within that Google sphere.”

According to Hilker, the efforts of the three Keuka students gave Places.Mobile a top three standing for Google in its first month, and for June, was Google’s No. 1 certified independent photo contractor nationwide, based on its number of photo shoots.

“I think it has the potential to turn into a true full-time position,” said Simpson, who has traveled to Rochester, Syracuse and other locales to shoot the panoramic images.

While Simpson said he could not yet make direct correlations between his classes and the responsibilities of this job, he felt what he learned from Keuka goes beyond textbooks.

“The lesson may be getting up in the morning and doing a full day’s work, or advice from professors that you have to be flexible and not limit yourself. You might say, ‘I want to be an advertising consultant in Rochester, N Y,’ but it may not be what you thought it was going to be. You need to run with the opportunities presented to you and make the most of them.”

To explore what might be in your future with a Keuka degree, request more information.

Carolina on His Mind

By Amanda Harrison ’12

This time, Neil Siebenhar means it.

After taking an early retirement package from The Timken Company some 10 years ago, Siebenhar joined the Keuka College faculty.

Now the associate professor of management and chair of the Division of Business and Management is retiring again, and this time he won’t return to the corporate world or academia.

“It’s one thing when you take early retirement and work some more,” said Siebenhar, “but it’s another when you say ‘I’m done.’”

Siebenhar and his wife will head south to be closer to their children and grandchildren.

“We have three children—all in North Carolina—and eight grandchildren,” said Siebenhar, adding that No. 8 arrived less than a week ago. “We just don’t see enough of them. We agreed that I’d work 5 to 10 years and I will have worked nine.” (more…)

SIFE Team Helps Businesses Get “Smart”

Kyle Stephens, SIFE member, in training for Google Places. (Photo by Hung Do Le '12)

“Spend-ready” customers are the ones business owners most desire.

Now, a dozen members of Keuka’s SIFE (Students in Free Enterprise) team are ready-and-available to assist local Chamber of Commerce members from Rochester to Ithaca better market their businesses with Google Places.

A web tool from the online search-engine giant, Google Places merges the basics of Google Maps and the phone book with a simple business listing. But everything from hours of operation, photos, videos, payment options, customer reviews and more can be added to the basic listing to create a web search tool powerful enough to tempt say, a thirsty traveler with a GPS-enabled smartphone, anxious to satisfy a caffeine craving at the nearest coffee shop.

Dan Stephens of Montour Falls studies a Google Places listing. (Photo by Hung Do Le '12)

That’s how it works for Dan Stephens, sophomore English education major from Montour Falls.

“Anytime I go someplace I’m not familiar with, such as when I go to the Adirondacks in the summer, or go out to eat or go shopping, [I] go on Google [with my phone] and type in ‘local pizza parlors,’ and find 10 different [listings.]” (more…)

SIFE Team Garners ‘Seed Money’ for Green Project

Senior Katelin Maxson led a team of SIFE students whose work on a sustainability project will bring "green" savings through motion-sensor technology to light switches like the one Rick Becker, maintenance manager, helps point out at Keuka's facilities plant.

The lights will soon dim in a campus building near you.

That’s what students working on the Keuka College CSI (Campus Sustainability Initiative) project are hoping. As members of Keuka’s Students In Free Enterprise (SIFE) team, those working on the environmentally friendly project created a “green” project recommending motion-sensor lighting technology be used more places on campus, such as in classrooms vacated near the end of the day, dorm hallways and other locales.

SIFE CSI Project Manager Katelin Maxson submitted a proposal in early September to the national SIFE organization, hoping to be chosen one of 15 elite teams across the Northeast to qualify for a grant award through SIFE’s sponsor, o.b® a brand of Johnson and Johnson. In keeping with the sponsor’s marketing theme, “women for less waste,” adding motion-sensor lighting to select classrooms and hallways would reduce energy usage and waste, according to SIFE team president Nick Simpson. The team learned Dec. 1 they had won a re-grant award.

“I’m on campus late most nights,” said Maxson,, a senior accounting major from Whitney Point. “I go by Hegeman [Hall] and see almost every classroom lit up with computer screens and lights on at 9 p.m., but no one’s been in those classrooms for several hours.”

Simpson called the $1,500 award “seed money” for the next phase of competition, when the SIFE team can present data showing what kind of impact the green initiatives had on the campus. Maxson explained that the CSI team will receive an initial $1,250 to launch the project, with the remaining $250 to come when the tracking data – actual net savings shown on utility bills – is submitted to the national SIFE organization, likely in April. Prizes earned at the next level of competition could garner the team an additional $1,000 – $2,500.

(more…)

Debits, Credits, and Crime

By Nikki Treleaven ’11

Editor’s Note: This is the 6th in a series of stories saluting members of the Class of 2011. We asked division chairs for story ideas and they in turn contacted faculty members for ideas. We believe they came up with some terrific profiles.

Riccio gets a hug from Prof. Neil Siebenhar at Honors Convocation, after being named Outstanding Business Student with the highest GPA.

When Sara Riccio was younger, she liked reading books about serial killers.

“Crime really interested me,” she said.

The Queensberry resident will graduate with a double major in criminology and criminal justice and accounting.

“I chose to have a major in accounting because I wanted something practical, but criminal justice is my passion,” she said. (more…)