How does a Keuka degree fit into daily military life?
Just ask U.S. Air Force Capt. Ryan Maddox ’07, who graduated with a B.A. in math and a B.S. in business management, and now serves as operations officer for the U.S. Air Force 52nd Equipment Maintenance Squadron, which includes four officers and 461 enlisted airmen at Spangdahlem Air Base in Germany. Maddox is second-in-command to the squadron commander.
“I handle operations and she handles the personnel—the pats on the back and the kicks in the butt, so to speak,” he said. “We provide munitions support and we do maintenance. Let’s say after flying, a part gets damaged and needs repair. We repair it through metal fabrication.”
In addition, the squadron handles what Maddox calls “deep tissue maintenance,” such that after every 400 flight hours logged by a particular plane, it will spend from 7-20 days in the base hangar getting stripped down for more intensive analysis or repairs.
“As far as business is concerned, maintenance and munitions is pretty much like any other business. We have a product, a process, customers, logistics, and a supply chain. I market my product to my customers – other squadrons – so they get what they want and I’m able to supply it. It’s almost a direct correlation [to business].” (more…)
“Spend-ready” customers are the ones business owners most desire.
Now, a dozen members of Keuka’s SIFE (Students in Free Enterprise) team are ready-and-available to assist local Chamber of Commerce members from Rochester to Ithaca better market their businesses with Google Places.
A web tool from the online search-engine giant, Google Places merges the basics of Google Maps and the phone book with a simple business listing. But everything from hours of operation, photos, videos, payment options, customer reviews and more can be added to the basic listing to create a web search tool powerful enough to tempt say, a thirsty traveler with a GPS-enabled smartphone, anxious to satisfy a caffeine craving at the nearest coffee shop.
That’s how it works for Dan Stephens, sophomore English education major from Montour Falls.
“Anytime I go someplace I’m not familiar with, such as when I go to the Adirondacks in the summer, or go out to eat or go shopping, [I] go on Google [with my phone] and type in ‘local pizza parlors,’ and find 10 different [listings.]” (more…)
The lights will soon dim in a campus building near you.
That’s what students working on the Keuka College CSI (Campus Sustainability Initiative) project are hoping. As members of Keuka’s Students In Free Enterprise (SIFE) team, those working on the environmentally friendly project created a “green” project recommending motion-sensor lighting technology be used more places on campus, such as in classrooms vacated near the end of the day, dorm hallways and other locales.
SIFE CSI Project Manager Katelin Maxson submitted a proposal in early September to the national SIFE organization, hoping to be chosen one of 15 elite teams across the Northeast to qualify for a grant award through SIFE’s sponsor, o.b® a brand of Johnson and Johnson. In keeping with the sponsor’s marketing theme, “women for less waste,” adding motion-sensor lighting to select classrooms and hallways would reduce energy usage and waste, according to SIFE team president Nick Simpson. The team learned Dec. 1 they had won a re-grant award.
“I’m on campus late most nights,” said Maxson,, a senior accounting major from Whitney Point. “I go by Hegeman [Hall] and see almost every classroom lit up with computer screens and lights on at 9 p.m., but no one’s been in those classrooms for several hours.”
Simpson called the $1,500 award “seed money” for the next phase of competition, when the SIFE team can present data showing what kind of impact the green initiatives had on the campus. Maxson explained that the CSI team will receive an initial $1,250 to launch the project, with the remaining $250 to come when the tracking data – actual net savings shown on utility bills – is submitted to the national SIFE organization, likely in April. Prizes earned at the next level of competition could garner the team an additional $1,000 – $2,500.